ACCOMPLISHED MARKETING LEADERHigh-energy, hands-on Marketing Leader with a highly diverse and successful background – from crafting and executing integrated, digital and traditional marketing plans to sell high-end consumer electronics to driving traffic to Elvis’ Graceland. A key contributor in developing strategic direction and planning by acquiring regular input from the sales and product departments, as well as understanding the needs of target audience(s), ensuring that messaging, channel and approach are always on point. Known for achieving sales and retention goals
across multiple product lines while ensuring the highest level of quality in all marketing communications vehicles. Recognized for building cohesive teams with a common vision and values to meet aggressive business and organizational goals. Open to a variety of industries and roles.CORE COMPETENCIESMarketing Leadership • Strategic Planning • New Product Launch • Product Marketing: B2B & B2CDigital Marketing • Social Media • SEO/SEM/PPC – Email Marketing - Lead GenerationPromotions • Research • Sponsorships • Creative Development • Agency ManagementEvent/Tradeshow Planning • Budgeting • Copywriting • Collateral ProductionBrand Management • Media Planning, Negotiating & Buying • Public RelationsSELECTED ACHIEVEMENTS• Exceeded B2B and B2C sales goals, for new product launches, by 20%.• Established the Wildhorse Saloon as a dynamic music venue for all genres of music with numerous concert sell-outs.• Opened the new Country Music Hall of Fame and Museum with record setting attendance.• Increased tourism attendance of Graceland Mansion tours by 10% the first year in the position.• Increased new business and ad agency billing by 200% in two years.
Listed skills include Advertising, Marketing Strategy, Marketing, Public Relations, and 28 others.
