Cherrlyn Lim Email & Phone Number

Singapore

Singapore

1. Opening (Dec 2020) of the first IHG-managed hotel in East Malaysia, with 250 rooms — Holiday Inn Express Kota Kinabalu City Centre (Ranked #1 out of #155 Hotels on TripAdvisor, 63 Excelllent and 7 Very Good Reviews, in KK May 2021)2. Holiday Inn Express Singapore Orchard Road — a 221 rooms IHG-managed property in the heart of Orchard RoadCorporate Social Responsibility Projects: Bento Donation to Covid-19 Frontliners (July 2021), Blood Donation Drive (July 2021), #ihggivingforgood (September 2021).

Singapore

Responsible for all marketing communications channels at Copthorne King’s Hotel Singapore. Channels: Brand Website, Facebook, Instagram and Press Media. Also, managing content on Online Travel Agents (OTA) and GDS Platforms. Creating and managing all photo and video content. Conceptualizing events for Key Opinion Leaders(KOL), Influencers and media for F&B, Staycations and Weddings. Involved in the strategic planning and execution process to relaunch the hotel ie. 50th anniversary (newly renovated rooms and F&B outlet) Proposal submission and secured government grants (e2i, MOM, NTUC, SHA, SNEF, STB, WSG). Additional achievements: CSR Projects #runforheros #sayyestowasteless

Singapore

Marketing and Communications for 4 properties, Fraser Suites Singapore, Fraser Place Robertson Walk Singapore, Fraser Residence Orchard, Singapore (FROS), Fraser Residence Singapore. Achievements: Frasian of the Quarter 2018Opening team: FROS(2019) CSR co-chairman

-Key responsibility is to spearhead brand plans and PR strategy for (belif Singapore), with full P&L management, media planning and buying, public relations, marketing communications, forecasting as well as management of inventory holding, reporting to CEO of company-Actively monitor and analyze own brand versus competitors brands, with full autonomy to develop and execute creative and effective campaigns consisting of ATL & BTL activities, while managing PR & creative agencies and leading a team (designer, trainer, brand executive)-Constant communication with the global brand team and retail team to ensure a coherent brand identity is communicated in all marketing activities-Reviews and analysis of brand includes areas such as CRM programs, sales plans, new product launches, digital & social media campaigns-Analyze and evaluate effectiveness of digital marketing tools via web analytics and develop key insights and recommendations for future digital marketing efforts-Demand forecasting (of stocks, samples, gifts), Visual merchandising display of all storesMaintain and establish press relations with media/influencers/blogger-Drive digital and social media campaigns to improve customer acquisition, engagement rate and brand loyalty-Daily monitoring of enquiries, feedback and complaints across all online and offline touch points, managing belif’s instagram and facebook account-Prepare and organize presentations to mall management/ HQ-Additional achievements: Initiated and develop a brand new customer Loyalty Program for belif Singapore in June 2016, oversee 3 members in team, grew social media followers by more than 50%, strong rapport with KOLs and the successful opening of 5 new stores since date joined.

Singapore

Singapore

Bachelor’S Degree, Business, Management, Marketing, And Related Support Services

Diploma, Tourism And Resort Management