-Responsible for Integrated Marketing Communication Campaign (2021 Grand opening and 1st seasonal event - Winter holiday) and lead campaign planning and execution (strategy, core idea/key message, brand core assets development based on brand proposition) to ensure brand consistency and build brand equity.-Mobilize resources and reach alignments across all functional team to drive IMC campaign (park product and offering news, brand message delivery, social activation, PR release and event… Show more -Responsible for Integrated Marketing Communication Campaign (2021 Grand opening and 1st seasonal event - Winter holiday) and lead campaign planning and execution (strategy, core idea/key message, brand core assets development based on brand proposition) to ensure brand consistency and build brand equity.-Mobilize resources and reach alignments across all functional team to drive IMC campaign (park product and offering news, brand message delivery, social activation, PR release and event, Media and KOL tour, channel activation, partnership cooperation and media) Manage the interaction between local market and global brand team in development and execution of IMC campaign.-Project & budget management for integrations and internal process execution. Show less

NESCAFE Dolce Gusto｜Coffee Machine& capsule coffee-Integrated marketing(Media/social/EC)/ B2B/Retail-Budget & agency management

IBM 360 team-New brand proposition landed in China. -IBM Systems performance Digital and Social marketing communication, SEO&SEM,and DSP. -Integrated event for IBM systems high impact and IBM innovative forum-Re-branding program for IBM leadership agenda for new positioning of consulting service

1.Volkswagen Import CRM：Facilitate the transformation from traditional CRM to social CRM. -Support key VW product lines marketing activities and focus on leads generation and owner loyalty program-Assist the communication with VW internal team including advertising, event, dealer marketing, social media, content marketing, cooperation and sponsorship.2.Bentley motors China Social program (Be responsible for SUV launch and handover program)3.Tencent OMG B2B program: DMP&DSP… Show more 1.Volkswagen Import CRM：Facilitate the transformation from traditional CRM to social CRM. -Support key VW product lines marketing activities and focus on leads generation and owner loyalty program-Assist the communication with VW internal team including advertising, event, dealer marketing, social media, content marketing, cooperation and sponsorship.2.Bentley motors China Social program (Be responsible for SUV launch and handover program)3.Tencent OMG B2B program: DMP&DSP, Client testimony, The Voice of China and idea bank.4.Shell lubricant & social marketing and digital campaign：Be responsible for both development and execution of campaign site, Weibo and WeChat.5.Carrefour：Official site maintenance and campaign site. Show less

1.2012-2014 Volkswagen & SEAT-Develop the long-team VW digital marketing strategy and execute the updates based on the current version of VW Official site with CMS or CQ5 system. Also Support the maintenance and revamp of a strategy to optimize accessibility to the VW Official site, digital campaign, EDM and APP.-Support the new car launch, global localization and CRM. Help to launch the SEAT Leon campaign site and assist to plan the main event (Bring it on in Chengdu/Wuhan) for SEAT… Show more 1.2012-2014 Volkswagen & SEAT-Develop the long-team VW digital marketing strategy and execute the updates based on the current version of VW Official site with CMS or CQ5 system. Also Support the maintenance and revamp of a strategy to optimize accessibility to the VW Official site, digital campaign, EDM and APP.-Support the new car launch, global localization and CRM. Help to launch the SEAT Leon campaign site and assist to plan the main event (Bring it on in Chengdu/Wuhan) for SEAT Leon 2.2011-2012 Intel-Serve for Intel and CT-Pad. Help to launch the Intel Cloud campaign site and the Ultrabook event in Sanlitun. Finished two viral videos and online communication and charge for Intel Embedded and ECG Manageability localization (Print). Show less

Participated in initiating the new project of "Beijing New Oriental English & Chinese Camp" as one of its founding members. Obtained dedicated trainings including Customers' Analysis and Experiential teaching, etc. Assisted the Manager in carrying out Market Research, Course Planning and Students' Following-Up.