Cherry Cheng Email & Phone Number

Shop Marketing．Responsible for 22 shop operation matters and support shop team to achieve KPI target ．Foster the development of strategic marketing campaigns with internal and external parties, enhancing consumer brand experience and shop traffic ．Mange shop product development, launch the 1st ever creation menu & cake with renowned Pastry Chef Pierre Hermé to achieve growth Product Marketing ．Plan and initiate mooncake product launch from product concept to ATL & BTL activation. Collaborate with celebrity Keung To for the launch of special mooncake pack to drive TOM awareness ．Initiate partnership with renowned IP brand such as Disney, Maruko, Lourve Museum to drive ridership Social Media and PR Management．Formulate social media strategy and direct content creation to drive brand awareness and engagement．Lead agency on developing marketing campaign, communication materials and PR events in line with brand global strategy

．Pre-opening team of Imperial Patisserie, a premium bakery brand. Extend from 2 shops in 2019 to 26 shops in 2021 ．Manage the launch of products from packaging, media planning, shopfront display execution to ALT & BLT promotion strategy roll out. Achieved an increment of 20% growth YoY．Plan and execute PR programs, prepare press release, pitch media interview, manage social influencer marketing and organise KOL event with over 150 coverages and generate PR value over $1.3M annually．Monitor daily operation, provide editorial and market research support of digital promotion platform such as Facebook, Instagram, corporate website ．Built and maintain online shops for both retail and corporate ．Liaise and work close with sales, R&D, production and operation team on product development and execution．Identify and explore all potential business opportunities for year-round products．Conduct market research, market intelligence & competitors' analysis on business overview ．Monitor the annual budget and product development plan

A start-up company featuring the heritage of pastry craftsmanship with the spirit of hospitality to re-introduce traditional favourites while creating new bespoke delicacies developed by a team of skilled chefs.．Performed pre-opening task force ．Established social media content calendar ．Designed promotional materials for retail shops ．Worked as a role of Corporate Communications in handling media enquiries and interviews．Managed and devised SEO, SEM and social media strategies to enhance the brand awareness．Explore potential partners and brands for joint promotion and collaboration

-Promoted as Senior Marketing Executive in Feb 2018 - Formulate and execute marketing campaigns for shop openings, new product launch, seasonal menu, etc. - Plan and execute various marketing communications through digital platforms i.e. Facebook, Instagram, Weibo & company websites- Prepare all media materials and liaise with media, KOLs & bloggers - Coordinate with production houses, advertising and PR agencies to develop appropriate promotions- Identify marketing opportunities and collaborate joint promotions with various vendors to enhance sales and brand awareness-Work with designers and monitor all the graphic layouts of promotion & menus- Assist in formulating the CRM programs and develop activities for members-Handle with customer enquiries and complaints Brands: Nabe One 牛一, Sushi One 一寿司, Monster Sushi, baby café & The Luxe Resto and Bar

-Prepared communications collaterals such as press releases, media alerts, fact sheets -Handled media enquiries and interviews, maintained strong relations with local Chinese and English media-Formulated and implemented marketing and PR plans for restaurants, luxury furniture brand-Organised, assisted and executed events, including press invitation, helpers recruitment, onsite support and event follow-up -Handled the production schedule and content of marketing materials, such as advertisements, flyers, gifts and joint promotionsKey Clients: COEDO Taproom, Natuzzi Italia, Lung Mun Seafood Restaurant, The Roundhouse - Chicken + Beer, Niigata Sake Festival in Hong Kong 2015, Fukushima Trade Promotion Council

-Wrote features and editorials for prints, including Oriental Daily, The Sun, Good News -Prepared daily online news and videos for websites , including on.cc & luxelife.on.cc -Researched and developed unique story ideas -Organised and conducted interviews with clients -Worked cohesively with editors and designers to ensure accuracy of articles

-Assisted in organising Fashion Week for Fall / Winter 2013 exhibition-Contacted related companies to promote hktdc.com Small Orders-Uploaded data on hktdc.com-Provided administrative supports-Provided on-site management, handled exhibitors and visitors enquiries

-Prepared media releases, fact sheets and newsletters -Interviewed with local communities to generate coverage -Organised campaign for Anti Coal Port Development Project-Planned social media strategy to increase public awareness