Cherry Gu Email & Phone Number

China

Duties and Responsibilities:• Develop strategic communications strategy and plans to manage media relationship across mainland China and promote the Company as a responsible corporate citizen and an industrial leader and provider of high quality products and service• Conduct comprehensive research, data analysis and strategic planning to initiate effective CR projects including corporate and brand level in China, and support its sustainable development. • Work with GR team to leverage CR programs to build long term relationship with government offices.• Build systematic communication platforms of internal communications and enhance employee engagement with CR programs. • Build strong relationship with mass and business media to pitch valuable media coverage and share voice when crisis or issues happen. • Work closely with Global Communication Team to ensure the consistent deployment of global communications strategy and positive media coverage about China market. • Keep improving crisis management SOP, work with China management team, GR and Global Communication team on crisis management.

China

Duties and Responsibilities:• Develop and implement external communications strategy/program • Provide PR counseling and support to internal stakeholders on external matters, e.g. HR, CSR, bio-similar, technique department etc. and serve as a governance body to gate-keep and maximize the impact of external communications• Corporate event planning and management, including government visit and press conference, etc.• Act as a main contact for local and international key media enquiries, and provide information and co-ordinate for appropriate response.• Develop strategic media relations and promote PHC, business strategy and other related corporate topics. • Manage corporate issues and crises, in coordination with related functions and global communications teams• Explore and identify external communications opportunities, e.g. speech, rewards, to enhance corporate reputation• Coordinate with HQ communications team for alignment and resources leverage

Sha,China

Department: Corporate AffairsPosition: ManagerResponsibility: * Corporate reputation-Assigned as one of Kraft Foods China media spokespersons-Issue management ( consumer relations, food safety issues, industry sensitive cases)* CSR-Position CSR image through leading the communication of “Kraft Hope Kitchen”and “Delicious Difference Week”* Media relation-Solid and close relationship with national tier 1 media in BJ, SH and GZ -Media network covers Tier 2&3 local cities* Government and Industry relations-Solid partnership built with CYDF-Good relationship with industry/consumer associations* Employee engagement-Lead, organize and execute Family day & Annual dinner* Brand PR-Lead and support PR, consumer programs with marketing team

=>Externally Responsible for L’Oreal China R&D image building during Governments and media Cosmetics scientific consumer education program with the alliance of CAFFCI, L’Oreal science & regulatory team and brand technology team Media round table initiatives to build image of technical expertise of L’Oreal “For women in science” project owner in China, which was initiated between international L’Oreal Group and UNESCO  Crisis management  Government relations:Close relationship built during All China Women’s Federation, National Commission of Republic of China for UNESCO, China Association of Science and Technology, CAFFCI, China consumer’s association, CMA Media relationsClose relationship with over 100 mainstream media allover China=>Internally Collaborate with 3 plants and 1 R&D center to ensure smooth communication flow，and initiated various media event in terms of sustainable development, EH&S, advance technologies. Close contact with brand PR professionals to initiate integrated PR campaigns or media events

=>Responsibilities:*Support trade shows for product promoting and new business application* Media event management* Design and organize regular company events* Compose and deliver organizational communication to sites & employees* Provide leadership and support for functional website development* Manage media events* Design and organize company events* Compose and deliver organizational communication to sites & employees* Provide leadership and support for functional website development* Support marketing and sales team by providing marketing tools like brochures and relevant toolkits=>Awards:* Rewarded Pacific President “Lead Award” for outstanding leadership on Chinaplas project in 2005, in GE Plastics* Rewarded “Special Achievement Award” for initiating and leading China Tea project in 2006, in GE Plastics

=Strategize marketing plan for Car Care business=Car Care Franchise project leader=Responsible for trade / consumer promotion strategies & implementation=New product planning and localization program planning and implementation=Lead on new retail channel penetration=3 Party / or cross business alliance program planning & execution

China

Trade Marketing Assistant Manager / 2000.10 - 2002.07Trade Marketing Supervisor, Dove Products / 1999.03 - 2000.10Sales Administration / 1997.10 - 1999.03

理学士, 应用化学&企业管理

B.S., Chemistry