Cherry Yang Email & Phone Number

Stockholm, Se

- Ownership & Accountability: Lead the Partner Success management team supporting King Game Studios and King Shared Tech, oversee strategic alignment across organizations, product delivery across the full lifecycle of product enablement. Hold cross-functional teams accountable for achieving shared goals while identifying future opportunities to boost product performance, productivity in the interests of game success.- Drive strategic planning, roadmap: By providing the senior leadership group with a holistic view across games, highlighting joint roadmap and future opportunities to inform key decisions and strategy alignment.- Execution & Collaboration: Accelerate time-to-market by fostering cross-functional collaboration, ensuring strategy and roadmap well understood across teams and unlocking execution. Engage live games and leaders across organizations to share insights, best practices, and success stories. - Leadership: Build and mentor a high-performing Partner Success Management team, creating the hiring plan, defining roles & responsibilities (R&R), developing a framework for goal setting and establishing performance measuring. Spearheaded OKR setting and Annual Operating Plan (AOP) planning, ensuring alignment with company-wide objectives and organizational OKR, while managing communication to keep teams well informed and aligned across functions.

- Drove ads strategy and revenue growth, working closely with Candy Crush Franchise game teams to identify business opportunities- Developed and executed strategic advertising initiatives through effective annual planning and prioritization, directly contributing to improved revenue performance.- Led a multi-million-dollar project in collaboration with game studios and the Ads team to launch King’s first Ads Sponsorship—a premium advertising product. The very first one featured Sony Pictures’ movie launch, Jumanji: The Next Level, bringing a premium brand deep-integration experience to our players. This model was later applied to clients like Samsung, Microsoft, Target, and others.- Facilitated cross-team collaboration on the demand optimization (e.g., Facebook, Google, Amazon), aligning product improvements with business needs.- Oversee roadmap for the UX research and player sentiment analysis team, ensuring that research findings contribute to both ads OKRs and game development decisions, enhancing the user experience while driving ad monetization.

- Led product discovery and development of the in-game advertising experience at Candy Crush Studio, partnering with a cross-functional team to assess opportunities, investment areas, business impact, and prioritization.- Built a must-have advertising experience for players through collaboration with the game team, ensuring King's advertising player experience remains competitive in the market and beyond.- Continued optimizing the in-game advertising experience with a player-first approach, balancing ad revenue generation with game KPIs to enhance engagement and retention. Collaborated with game studios to maintain a balance between advertising and in-app purchase monetization, ensuring player lifetime value and game economy stability- Established the AdX program, a cross-functional knowledge-sharing platform, which improved insights and collaboration across teams, resulting in the development of innovative ad strategies and products.- Supported annual planning and resource allocation for advertising business, ensuring strategic alignment across game teams and ad product teams.

Sockholm

- Manage live marketing activities focusing on player lifecycle through onboarding, retention, anti-churn, and reactivation- Work closely with game producers and business performance team, align business strategies and visions, plan in-game live events.- Work with UI/UX designers, copywriters, and data analytics team to deliver high-quality campaigns- With ‘player-first’ in mind, define opportunities across direct marketing channels (mobile push notification, in-game popups and email), use data and segmentations to understand player behaviors in order to drive player experiences forward- Work in a data-driven environment, use AB test to optimize and improve performance of campaigns- Evangelize game team especially for new permanent features • Partner with Strategic platform partnership team focusing on platform featuring in driving organic installs • Partner with brand team, social community team, PR, performance marketing team to leverage cross-marketing support- Drive an end-to-end live marketing campaign planning and execution for supporting the Candy Crush game show in CBS - the first even mobile gaming app turning into a TV show in US

Stockholm, Sweden

- Work closely with the ad sales team, responsible for deals with ad partners and advertising networks.-- - Lead and motivate outsourced ad operation team to deliver campaign- Monitor campaign performance closely, improve impact of campaign maximizing revenue across the different platforms (king site, facebook and mobile)- Work as project manager, lead the brand integrated campaign for premium advertisers ie. P&G- Work on budget, balance the performance- Own the monthly financial report, review results with the sales team, finance department as well as advertisers, minimize discrepancies, maximize turnover.- Forecast inventory, manage relationships with ad partners to identify future potentials

Stockholm, Sweden

- Worked closely with the brand marketing team and media partners on strategy alignment for marketing activity roadmap- Manage digital marketing campaigns throughout all stages such as monitoring campaign performance in real-time, i.e. rentention, new signups and CTR%; Opimizing campaigns for maximum results with minimized cost and effort. - Led outsourced creative team and ad operation team, deliver campaign in accordance with the marketing plan and business advertising requirements, ensured quality for all creative assets in-line with brand.

Stockholm, Sweden

- Resposible for online gaming site development projects- Led outsourced creative designers on multiple development projects, launch sites according to the marketing schedule - Monitored the site development progress and reviewed delivery schedule- Flash development and game user interface design - Shared experience with account managers, ensure quality of the projects

- Led a team of consultant designers that created mockups for the sales team to pitch to clients- Worked closely with customers and the sales department on website development and game integration

- Created user-centered design, - Managed usability projects from start-up-to completion. - Organized brainstorming sessions for the group and tuned team collaboration - Liaised with clients and presented work - Prepared, conducted and reported on user analysis and usability testing - Carried out and wrote up usability evaluations

Helsinki Area, Finland

- Designed and programmed the elements and application logic in graphical user interfaces for an HTML editor in a browser environment. The programming was done with Java & Flash ActionScript.- Designed and implemented 9 levels for an action-adventure browser based e-game. Graphic was done with Photoshop and Illustrator.- Constructed the company web-site, using Photoshop and Flash.

Master'S Degree, Information Technology With Specialization In Human-Computer Interaction Design

Activities and Societies: - Human-Computer Interaction design, User psychology, Cognitive and Social Science - Artificial Intelligence.

Bachelor'S Degree, Media Technology

Activities and Societies: - Digital Information Provision: Data Communication, Telecommunication System, Industrial Business - Publishing.