Oversee agency’s day-to-day corporate communications activities including local market coordination and alignment (China, France, Germany, US, and Singapore), press office, media relations, social media, internal communications, and crisis management• Increased monthly newsletter open rate by 30 times Work directly with CMO on agency rebrand communications, positioning & messaging, story placement, press kit production and project coordination Manage corporate services activities including annual reports, CEO communications, agency credential and portfolio

Increased company’s brand awareness through brand ambassador activations, press engagements, original content promotionsManaged relationships and internal communications with local markets and ensured alignment with DAZN headquarters’ business objectives Successfully launches two markets (Brazil and Spain) by delivering background information on their local media landscape, running agency RFP and onboarding process, and providing press materials, product Q&A and media relations support

Developed and executed DAZN Canada’s community building strategy to improve the company’s reputation after a poor product launch Influenced and earned trust from the national press by educating trade, business, and sports press on DAZN’s product features, corporate vision and the changes in viewing behaviourReduced poor product performance mentions in the press and key media outlets began to position DAZN as a new leader in sports broadcasting

Devised and implemented the startup’s first PR and communications strategy including company messaging, founder profiles, social media presence and media relations Raised company profile and attracted investment through brand campaigns and award entries:- StackAdapt was listed in Inc.’s 10 Startups to Watch in 2018 and Deloitte’s 50 Fastest Growing Companies in Canada in 2017- Launched #HackDiversity initiative supporting diversity in tech and generated positive national and international press coverageManaged and produced company’s paid social media campaigns, website content, product one-pagers, and sales materials

Developed and executed PR strategy by storytelling opportunities with COC stakeholders including Team Canada athletes, National Sports Federations, corporate sponsors, government dignitaries and international sport organization representations Managed relationship with national and international media on behalf of COC and its senior leadership members Devised crisis management strategies and communications plan with COC executive membersManaged press services for Team Canada at Olympic Games: drafting communications and messagingdocuments, managing press conferences and building athlete profileDevised PR plans promoting COC corporate partners and key stakeholders

Contributed to COC communications plans and PR strategies. Managed and coordinated COC media correspondence and press services.

Managed COC communications team operational and logistical needs. Acted as Executive Assistant to the Executive Director of Communications.