Yue Cheng Email & Phone Number

中国 广东省 广州

•Responsbible for products coordination on Douyin Vipshop's official live streaming account. -Established Vipshop's official live streaming account on Douyin in the founding team. Responsible for product selection, product planning, business partner and live operation team collaboration.Achievement:3.53 million followers.100 million GMV in 2021,120 million GMV in 2022, a year-on-year increase of 20%.1 million+ (The highest single-day GMV), 15 million+ (The highest single-month… Show more •Responsbible for products coordination on Douyin Vipshop's official live streaming account. -Established Vipshop's official live streaming account on Douyin in the founding team. Responsible for product selection, product planning, business partner and live operation team collaboration.Achievement:3.53 million followers.100 million GMV in 2021,120 million GMV in 2022, a year-on-year increase of 20%.1 million+ (The highest single-day GMV), 15 million+ (The highest single-month GMV).-Familiar with Vipshop's in-store operations rules, responsible for planning and implementing Vipshop's in-store activities on Douyin, including big sales events and Vipshop's super brand days.Achievement:Vipshop Douyin 1.2 times higher than Vipshop's app. (The highest GMV of a super brand day)Vipshop Douyin 375 times higher than Vipshop's app. (The topest product's GMV in the past 7 days)• Responsible for product operation on Vipshop's Douyin shop-Established Vipshop's Douyin Shop product selection guidelines and selected Vipshop's best sales products to Douyin Shop. Increased sales conversion rate through product cards , videos and live broadcasts optimization.Achievement:Over 6 million GMV monthly, accounting for 20% of Vipshop's overall sales on Douyin. Show less

中国 广东省 深圳

-Provided comprehensive financial services to individual and business customers.-Planned to-C marketing activities, Attracted target customers through online and offline channel. Achievement:Held 10+ online and offline activities.Introduced 2.3 million deposits, ranked 1st among the operations trainees.

China, Beijing

-Generated "Plastic Reduction, I'm In" publicity campaign for Earth Hour. Cooperated with 95 university environmental protection associations through WWF Wechat and Weibo platform. Achieved a total coverage of 200% higher than that of Earth Hour activities in 2017.-Assisted in the planning and execution of Earth Hour Beijing's offline (Niao Chao) event in 2018, leaded a 32-person team to provide event support for celebrities, media, government teams,and attendees.

China, Beijing

•Managed 82 AIESEC Local Committees and 5000 members. •Responsible for product innovation & financial support.-Raised 25% customer satisfaction by engaging external resources.( Pingan China,International SOS,etc.)-Reached the growth rate of 10% of the Global Volunteer program annually. -Raised the fund of ¥ 1,000,000, 30% more than that of last year. •Provided customization services to more than 20 top companies in China.-Increased their brand recognition & provided… Show more •Managed 82 AIESEC Local Committees and 5000 members. •Responsible for product innovation & financial support.-Raised 25% customer satisfaction by engaging external resources.( Pingan China,International SOS,etc.)-Reached the growth rate of 10% of the Global Volunteer program annually. -Raised the fund of ¥ 1,000,000, 30% more than that of last year. •Provided customization services to more than 20 top companies in China.-Increased their brand recognition & provided campus recruitment services to companies (Apple, Danone,Logitech,Bytedance,etc.) via AIESEC social media channel. Achieved more than 10,000 AIESEC followers.-Organized 2016 AIESEC Career Forum & AIESEC National Conference. Designed brand marketing strategy for companies (EF,AB-InBev,AdMaster,etc.) and reached more than 100,000 target audiences. -Designed and managed the global volunteer project "Look For Real Youth" cooperating with the Meituan Travel. Achieved a social impact of 1,000,000 people. Show less

Master Of Arts - Ma, Applied Social Science

Bachelor Of Engineering - Be, Food Science And Engineering