Ching Yuan (Cherry) Wu Email & Phone Number

Hong Kong

• Connect International is a market expansion services company that accelerates global enterprises' growth in China and the Asia Pacific region through investment attraction and trade facilitation.Major achievements.
• Developed business programs with enterprises from over 33 countries and 9 APEC member economies across 28 industries at international level.
• Created marketing campaigns to promote joint collaboration on global innovation and cooperate through trade, investment, talents and cultural exchange.
• Managed an extensive conference-speaking and sponsorship programme; proprietary events, webinars, PR, marketing collateral, and client firms' digital presence through interaction with the media.
• Planned targeted regional events and launched thought leadership digitally.
• Coordinated capital-raising activities - Organized business travel logistics and supported client roadshow, investor meetings and visits. Examined and evaluated financing options for clients. Provided pitch book.

• Major achievements include:
• Supervised management of business affairs.
• Completed China-South America "New Silk Road and Maritime Silk Road" international infrastructure, construction and transportation bidding project in English and Chinese; secured contracts with China Top 500 companies.
• Completed China-Japan Modern Arts investment project with Phase-I valuation at 5.6 billion USD; project helped secure cooperative contracts from Zhejiang and Jiaxing Provincial Governments, Haining Municipal.
• Enabled an Ottawa IT company to expand into China in 2 weeks when it waited 7 weeks through traditional market expansion routine; received immediate interest from Lenovo and had 3 meetings open at headquarters in.
• Referred by enterprise to Global Affairs Canada's Trade Commissioner Service for highly efficient market expansion services.

Santiago, CL

• Marketing Manager and Director for APAC-Global Business Development for an international trade enterprise based in Santiago-Chile‘s Shanghai office. Primarily responsible for formulating and executing expansionary.
• Completed 16 business plans 80% faster than previous company record with comprehensive proposals which helped secure exclusive distributor contracts in Great China region covering FMCG (Fast-moving consumer goods).
• Prepared a food resource investment fund that helped raise capital of 1 billion CNY (212 million CAD); completed private placement memorandum (PPM) and roadshow presentation.
• Demonstrated success in sound strategy formulation, effective project collaboration, and routine progress updates with internal management and foreign partners – including the Government of Chile, Government of.
• Trained and led two marketing teams of 11 professionals to enhance brand awareness and value proposition for product lines via mobile marketing, search engine marketing, and printed materials.
• Increased weekly sales revenue by 259% using integrated O2O marketing featuring strategic package offerings, brand positioning strategies, marketing mix and occasion specialties.

Santiago, CL

• Marketing Manager for an international trade enterprise based in Santiago-Chile‘s Shanghai office. Primary focus includes launching events, improving business operations for 9 strategic business units through.
• Introduced online platform strategy to management, leading to increased web-sales by 83%.
• Co-hosted events: i.e. China Merchants Bank CMB Sunflower VIP (top 1% Premier) celebration - arranged meetings and monitored event progress; performed due diligence during budget forecast and logistics planning.
• Applied assembly operation method and cross-departmental objective alignment to projects, and realized a 25% increase in project throughput and a 30% reduction in project completion time.
• Penetrated market with marketing programs and graphic designs featuring nine distinct SBUs.
• Provided insightful research and analysis on strategic partners; analyzed feasibility, risks and rewards.

• Vice-President of Marketing for a student organization. Primary responsibility includes elevating awareness for commodities trading and financial services industry through both fundamental and statistical methods.Major.
• Populated membership base by additional 15% through tactical positioning with integrated O2O marketing strategy.
• Implemented engagement loyalty program and CRM.
• Optimized value of marketing budgets through statistics and distinct segment ROI.

Vancouver, British Columbia, CA

• Vice-President of Marketing for a entrepreneurship student association. Primary responsibility includes promoting global entrepreneurship through designing programs, campaigns, seminars, events and activities to assist.
• Coordinated and emceed the Global CEO Night 2012 involving CEO of Appnovation Technologies; assisted further events planning involving top industry entrepreneurial CEOs - i.e. founder of Blenz Coffee, founder and CEO.
• Enlarged event attendance by 20% through innovative brand positioning with timely monitoring.
• Achieved brand equity through implementing relationship marketing and social media marketing via email follow-ups, brochures, posters, pamphlets, and business cards designs.

Vancouver, BC, CA

• Primary responsibilities include:
• Assisted creative online advertising and marketing campaigns.
• Improved customer experience through supreme service etiquette and hospitality.
• Designed posters, brochures, business card, and other marketing materials using Adobe Photoshop and Corel draw.

London, GB

• Primary responsibilities include:
• Performed due diligence and efficient invoice data transaction processing.
• Exceeded daily bookkeeping quota through efficient and effective transaction processing.
• Followed bank compliance procedure to ensure adherence to financial institution reporting standards.

Bachelor Of Commerce - Double Specializations, Marketing And Business Technology Management

Research And Project Development