Cherry Collins Email & Phone Number

London, England, United Kingdom

I work across all of Havas Media Lux's clients, collaborating closely with brands such as Hermès, Abercrombie & Kent, De Beers, and Dolce & Gabbana. Together, we create impactful narratives that enhance the luxury experience. While based in London, my role extends across international boundaries, allowing me to navigate the intricacies of diverse local cultures and audience behaviours.Additionally, I am the sole architect and creator of The New Codes of Luxury, Havas Media Lux's annual… Show more I work across all of Havas Media Lux's clients, collaborating closely with brands such as Hermès, Abercrombie & Kent, De Beers, and Dolce & Gabbana. Together, we create impactful narratives that enhance the luxury experience. While based in London, my role extends across international boundaries, allowing me to navigate the intricacies of diverse local cultures and audience behaviours.Additionally, I am the sole architect and creator of The New Codes of Luxury, Havas Media Lux's annual research report that explores the evolving landscape of luxury, the behaviours of new audiences, and emerging markets. This research examines the strategies that today's luxury brands must adopt to meet consumer expectations.Since joining Havas, I have made significant contributions to the LUX portfolio. Here’s a glimpse of my accomplishments:- Business Development: I actively pitch for new business opportunities, fostering growth and expanding our client base.- Luxury Networking and Insights Events: I host exclusive luxury events that create meaningful experiences resonating with senior stakeholders.- Specialist Research: I consistently produce specialised research that uncovers new luxury audience behaviours and provides impactful insights to guide strategic decisions.- Strategic Repositioning: I contribute to repositioning our strategic hub, ensuring our offerings remain relevant and impactful. Show less

London, England, United Kingdom

I'm an award-winning strategic partner to teams scaling their content-based businesses. Ambitious and results-orientated, I have a unique skill set, having worked in-house for some of the world's most iconic brands, in pitch and content teams at globally renowned agencies, and as employee #6 at an award-winning mobile start-up. As a freelance strategy and content director, my experience includes brand, content and communication strategies, working side-by-side with UX and UI teams to… Show more I'm an award-winning strategic partner to teams scaling their content-based businesses. Ambitious and results-orientated, I have a unique skill set, having worked in-house for some of the world's most iconic brands, in pitch and content teams at globally renowned agencies, and as employee #6 at an award-winning mobile start-up. As a freelance strategy and content director, my experience includes brand, content and communication strategies, working side-by-side with UX and UI teams to create world-class digital commerce experiences, and the re-structuring of a small creative agency.Book me for new business pitches, campaign ideation, creative brand and content strategies, comms strategy, messaging frameworks, organic social strategy, editorial calendars and frameworks, brand guidelines, tone of voice documents, brand audits, and website re-designs inclusive of editorial hubs. Clients: ELIE SAAB, Stella McCartney, CYBEX, Aromatherapy Associates, Locke Hotels, HydraFacial, Au Départ, Trends&Culture, Montblanc, Living Proof, DSquared2, Astound Commerce, Pendleton, ODD, The Future Collective and SUITCASE. Show less

London, United Kingdom

• Streamlined agency practices and implemented project and time management tools, increasing team output by 40%.• Successfully acquired 4 new business accounts and one retained new client by developing and maintaining strong relationships with senior business stakeholders.• Managed and led a team of 8 to produce and deliver brand and content campaigns, social media communications, and print media for clients, such as: citizenM, Belmond, Heckfield Place, Hunter, Stella McCartney… Show more • Streamlined agency practices and implemented project and time management tools, increasing team output by 40%.• Successfully acquired 4 new business accounts and one retained new client by developing and maintaining strong relationships with senior business stakeholders.• Managed and led a team of 8 to produce and deliver brand and content campaigns, social media communications, and print media for clients, such as: citizenM, Belmond, Heckfield Place, Hunter, Stella McCartney, Bramley, Locke, Julius House and Kasama Rum.• Increased business profitability 30% by re-negotiating key account pricing and fees while ensuring the continuation of high-quality output. Managed all project documentation, from writing persuasive and inspiring proposals to scoping budgets.• Managed all agency resources and scheduling. • Delivered new client pitches and client presentations. • Created and ran client workshops and brainstorming sessions. Show less

London, England, United Kingdom

London, United Kingdom

• Demonstrated my ability to lead and manage up to five clients simultaneously, producing an exceptionally high standard of work whilst cutting project delivery times by up to 20%.• Mentored and managed a team to produce and deliver award-winning brand strategies, seasonal campaigns, website re-designs, content and communications frameworks, brand guidelines, brand audits and tone of voice documents.• Selected to form as part of the new business pitching team and chosen to host client… Show more • Demonstrated my ability to lead and manage up to five clients simultaneously, producing an exceptionally high standard of work whilst cutting project delivery times by up to 20%.• Mentored and managed a team to produce and deliver award-winning brand strategies, seasonal campaigns, website re-designs, content and communications frameworks, brand guidelines, brand audits and tone of voice documents.• Selected to form as part of the new business pitching team and chosen to host client workshops thanks to my ability to form robust relationships and interpret client needs quickly.• Regularly upsold agency practices and championed the content department, leading to a 35% uptake in new project briefs. • Managed and worked across key agency accounts: Armani, Bang & Olufsen, Louis Vuitton, Bally, H&M, Kurt Geiger, Hugo Boss, Furla, Mango, Nespresso, Oscar Properties, and ISKO. Show less

Employee #6, I was recruited to transform a daily deals website into an award-winning daily fashion and lifestyle app, setting the strategic direction for Grabble. • Scaled a team of 25+ to cover UX, design, content, social, and customer services. Launched a partnerships team to run campaigns for clients such as Nike, Harvey Nichols, Marks & Spencer, Reiss, Charlotte Tilbury, Not on the High Street, and Trouva.• Reached 550k+ downloads and 50k+ active daily users in the UK.• Won… Show more Employee #6, I was recruited to transform a daily deals website into an award-winning daily fashion and lifestyle app, setting the strategic direction for Grabble. • Scaled a team of 25+ to cover UX, design, content, social, and customer services. Launched a partnerships team to run campaigns for clients such as Nike, Harvey Nichols, Marks & Spencer, Reiss, Charlotte Tilbury, Not on the High Street, and Trouva.• Reached 550k+ downloads and 50k+ active daily users in the UK.• Won Master of Mobile Award 2015, Decoded Fashion.• Regularly spoke at Advertising Week, Facebook and Instagram events, Women in Tech events and participated in fashion panels for Google. • Created and managed the editorial and marketing calendars, taking ownership of all budget spending. Show less

London, United Kingdom

Working across The Outnet, Net-A-Porter & Mr Porter

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

InStyle Magazine - Fashion Internship working on Main Fashion and Shopping PagesElle Magazine - Fashion Internship working on Main FashionMarie Claire Magazine - Fashion Internship working on Main Fashion