Responsibilities：Public relations and branding responsible for the marketing and brand building of products, activities and services. Overall planning： Plan the competition strategy of the market, formulate the overall work plan of the brand, plan the external public relations activities and arrange news reports, and put forward specific directions and implementation plans for marketing, branding, public relations, and activities. Budgeting： Formulate the annual financial budget of the marketing department's brand promotion to control and improve the timeliness and rationality of budget allocation and use. Brand activities： Co-ordinate large-scale brand press conferences, important media communications activities, and public relations activities to effectively increase brand awareness. Media Resources：Overall planning of its own financial channel media resources, to make it standardized, process, standardization; to develop and maintain a perfect external media resource library, with the media agencies, advertising companies reached a strategic cooperative relationship, and promote delivery plans and creative strategies landing.Performance： Brand promotion and strategy conference (Beijing China World Hotel) Master planning and press release ON Dec 16, 2016.  July - Nov 2017: Leading the launch and operation of a small cash loan app for small-hydrogen borrwing by Hydron Technology: Reduce the operating costs to less than 50% of the industry's average cost by natural free multiple channels.

1. CEO形象包装及对外公关活动规划及新闻报道安排；2. 品牌中心年度公关、广告及促销预算制定；3. 公司品牌发布会、新品上市发布会全案策划及总控；4. 公司品牌宣传，包括宣传材料的策划及制作；5. 主流财经金融媒体关系维护，包括媒体发布会的策划、媒体专访策划，新闻发布等日常活动；6. 新闻提炼及稿件撰写；7. 根据消费者分析，公司战略制定公司媒体策略，进而制定媒体投放计划，排期，以及后期实施的监管。8. 舆情监测与危机公关处理。相关业绩：1. 双微关注度增加，粉丝数增加、阅读量转放量增加；2. 公司新品发布会及新品促销总控；3. 公司级会议的举办及媒体曝光增加

工作职责：主要工作：根据客户公关策略，为公司重点客户提供活动营销服务，完成活动和公关策划方案的创意、制作和提案，对整体业绩负责。协调沟通：客户为中心，准确把握甲方需求和市场导向，通过产品发布、高峰论坛等，助力推广目标达成。策划执行：全程监督客户营销活动的策划执行，制定应急公关预案，引导实现客户销售沉淀。2009-2011年，负责IT客户AOC显示器的公关服务及品牌建设，2009年-2010年，主导策划2009年“思源 AOC彩虹计”公益活动，张静初担任公益大使，提升客户品牌形象；2010年：久游网《勇士online》上线发布会通过特别环节制造悬念获媒体好评。