With over 25 years of experience in the meeting and incentive industry, Cherryl is the President of Anchor Collection, a boutique representation company that provides independent group sales support for partner hotels, destinations, and venues worldwide. She is a certified incentive specialist (CIS), a sustainable event professional (SPEC), Cherryl has a proven track record of developing and maintaining loyal client relationships, delivering personalized service, and generating new business opportunities. She has extensive global destination knowledge, having worked with prestigious venues and organizations in the UK, Europe, Asia, and North America. She is an active member and leader in MPI and SITE, and has served on the international board of directors and chaired the 2007 Site International Conference. She is passionate about creating memorable and meaningful experiences for her partners and clients, and connecting them with the best destination solutions.