Cherry L. Email & Phone Number

Singapore

Singapore

Corporate Branding- Implement brand consistency across all platforms in APAC- Work extensively with cross-functional teams to evaluate and govern brand representation- Serve as nodal point to implement new guidelines from HQ in Germany with APAC nuances- Steer branding topics with Global Brand Integration and Brand Marketing teams- Support and enable creation of collaterals in the region across different marketsCorporate Events & Trade Fairs- Oversee and guide development of collaterals related to events- Plan and organize internal and external events, and coordinates contributors, stakeholders, and agencies for successful outcome- Plans and prioritizes budgets and resources

Singapore

Brand Managing- Develop and execute strategies to enhance brand visibility and market position within SG, MY & HK. - Oversee advertising, promotions and product launches for bback - Singapore’s #1 anti-hangover solution.- Monitor market trends, competitor activities and collaborate with creative and performance marketing teams to strengthen brand presence across SG, MY & HK markets. Content Creation- Develop content across EVO Commerce brands - bback, stryv, Mantou - for thematic campaigns. - Develop storylines and angles for influencer marketing strategies for bback (SG, MY, HK) and stryv (SG, HK).- Source for influencers through personal network and with agencies across SG, MY & HK markets. - Refine and test new content through TOF/MOF webpages and advertising copy across all brands.- Ensure content is consistent with brand identity and guidelines. - Prepares press releases and any other ad-hoc writing needs within the company. Product Marketing- Launched 6 products across bback and stryv within a year. - Develop and execute new product development process across bback and stryv. - Conduct market research, competitor analysis and test product market fit for new products. - Prepare all new product collaterals - webpage, digital ads, ad copies, collateral copies, packaging, manuals - for product launches. - Ensure compliance of all new product information in accordance to SG, MY, HK regulatory needs with Product Operations team. - Liaison with OEMs, suppliers, vendors etc. for new product development from start to launch.

Singapore

Branding- Develop new B2B and parent company brands - iglooworks, iglooco. - Guardian of the B2C, B2B, and parent company brand guidelines - igloohome, iglooworks, iglooco. - Establish framework for internal and external parties for brand consistency, visuals and tone of voice across digital platforms. - Develop and execute branding campaigns across all verticals to improve image, visibility and market position.- Work closely with C-suites during rebranding exercises for essential buy-ins from stakeholders. Marketing Communications- Develop and execute digital marketing campaigns and partnership marketing with a strong focus on acquisition, lead generation and brand awareness across 12 key markets.- Work closely with Customer Service team for all external communications across multiple platforms - Support page, social media channels, email inquiries etc. - Develop guidelines for Customer Service team to ensure quality of all external communications. - Prepare press releases and liaison with media across SG & USA markets. - Project manage translators for EU-focused markets (German, French, Spanish, Italian) across all materials and collaterals. - Project manage annual industry events such as CES and igloocon with marketing collaterals and booth set ups to achieve maximum visibility, lead generation and consistent messaging during shows. New Product Development / Product Marketing - Launched 14 B2C hardware products under igloohome, 6 B2B hardware products under iglooworks. - Prepare all new product collaterals - webpage, digital ads, ad copies, collateral copies, packaging, manuals - for product launches. - Develop and execute go-to-market strategies across various teams for product launches across 12 key markets.- Project manage creative and product teams to produce marketing launch deliverables within given deadlines.

Singapore

Singapore

Marketing Communications- Develop and execute social media strategies, campaigns across platforms to boost brand awareness. - Content owner for brands’ (Joo Bar, 8 Korean BBQ, Sticky Singapore) social media platforms - Instagram & Facebook - for communications. - Identify business opportunities through partnerships, events and sponsorships to grow brands’ visibility and retain top of mind recall amongst target audience. - Develop and execute key events to boost sales at Joo Bar. Public Relations- Manage media relations and conduct media monitoring. - Liaise with influencers, tastemakers, personalities for tasting sessions. - Host tasting sessions across brands. - Prepare press releases and all other writing needs within the company. Operations- Manage weekly schedules for part-timers, liaise with agencies for hiring of staff. - Point of contact between Finance and suppliers and vendors. - Assist in franchising opportunities of brands - 8 Korean BBQ Shaw Centre.

Responsibilities include assisting in day-to-day tasks required in the scope of Marketing and PR Management, to speak and write well in all correspondence with clients and media at all times, assist in media enquiries and managing campaign execution.

Singapore

Responsibilities include sourcing and loaning of apparel for shoots and features, assisting the Fashion Director and Stylist in day-to-day work, liaising with external parties, fashion editorial work and writing.

Shanghai City, China

Responsible for assisting the President of Mindshare China in his day-to-day work, assisting PR and Marketing department and various stakeholders throughout the Group M network, editorial assignments i.e. corporate communication materials, award submissions, magazine articles, plan and implement company collaterals as well as liaising with external vendors.

Shanghai City, China

Responsibilities included translation of Chinese documents to English, proof-reading all English documents, creating client media kits, media monitoring, planning and executing events with clients, provide support at media events and work closely with Chinese media during the World Expo 2010.

Bachelor'S Degree, Business (Marketing)

Diploma, Advertising & Public Relations

Top 5% of cohort for Intro to PR module Radio Heatwave DJ from 2010-2011