I'm Cherry Vanessa Ku, currently Content Marketing Manager at HiPPoProp (Real estate). Our Digital marketing team focus on lead generation, planning and deploying strategic framework to maximise outreach - end to end - through Chinese and English social media platforms, ad-buy, traditional print collaterals as well as working closely with in-house media team to deliver eye catching and finger swiping content to reach the public with their property buying and selling needs. Previously Head of Graphics (Graphic Communication Leader) at IKEA, taking care of digital solutions, digital marketing & content and graphic communication for IKEA Southeast Asia and Mexico. I have been working IKEA for 12 years now in a fast pace retail environment with the creative visual merchandising, interior design and communications team. I have experience developing strategic communication strategies for the IKEA store and omnichannel alignment across all customer meeting touchpoints, also leading the graphic leaders in stores and countries to develop relevant communication strategy in their respective IKEA markets in my current role. I have both in-store and regional and global team experience. I can project manage external internal stakeholders to meet commercial goals and also govern visual communication for all countries. On a daily basis, I work with internal stakeholders and external vendors to ensure products and solutions suit the company brand identity and personality and customer needs, following global guidelines to ensure what's presented creates vitality for our customers. I work closely with internal and external stakeholders to prepare regional/global proposals for the many IKEA Stores in Southeast Asia and Mexico to ensure that all proposals uplifts our brand and follow the brand guidelines and brand identity. I am customer centric and also have great interpersonal skills and leadership skills in developing people. I believe in growing people and business at the same time. I also have experience working on digital solution and digital content. At IKEA, part of my role is to also ensure that omni-channel communication is well-prepared and launched with great alignment and meeting the customer with the same tone of voice. I believe in growing people and business at the same time and have passion for visual merchandising and brand identity. Before joining IKEA, was a freelance designer and part time preschool teacher, lived in Singapore, America, Hong Kong and also Taiwan, I hold great communications and project management skills paired with strong leadership.