Demonstrated success in formulating effective marketing strategies, while using creative content and digital platforms to achieve company goals and maximize brand value. Skilled in driving customer growth through inbound and outbound marketing, demand generation, engagement, and brand building. Adept at performing market analysis, securing market-leading opportunities, and generating maximum engagement and impact through multi-channel distributions.Capable of driving market initiatives, leading high profile projects, supporting promotional efforts, driving internal/external communications, and brand management strategy. Expert in spearheading the development of highly effective marketing collaterals to ensure optimal messaging and positioning.Able to develop organic and paid conversions to the business from SEO, SEM, and social media platforms while staying up to date with the latest technology and best practices. Demonstrating a steadfast commitment to providing outstanding support within fast-paced, high-pressure environments while streamlining operations and achieving organizational objectives. Exceptional communication, research, and time management skills along with proven capacity to work autonomously and in conjunction with teams, in person and virtual, to achieve company-wide objectives.Highlights of my work:◆ Defined and implemented company tone of voice standards, streamlined internal product communications approach, and led content overhaul of public websites, which enhanced SEO by 70 points and increased YOY sales pipeline by $100M.◆ Achieved marketing goals, while growing collateral and communications development for product portfolio from 14 to more than 60 global products.Please feel free to contact me at ShirlannGA@gmail.com with any thoughts, comments, or questions about my work -- I am always interested in making acquaintances.