● Lead web design and development efforts to improve user experience and maximize revenue potential● Responsible for execution, daily management and reporting of paid search campaigns, aggregating data from multiple sources to gain insightful takeaways to meet client metric goals.● Conduct market research analysis to identify consumer trends, market opportunities & competitor performance● Manage a results-driven team of 8, among 4 departments including web development, graphic design, events & promotions and marketing assistants/social media management.● Serve as project manager between agency departments, clients & outside vendors to ensure deadlines are fulfilled.

● Generated consumer leads through web forms and inbound phone calls via Adwords, BingAds & Facebook● Performed ongoing keyword discovery, expansion & optimization to enhance quality of leads● Conceptualized & implemented tests on keyword bids, ad copy, offers & landing pages in order to continually improve key metrics (quality score, transfers, lifetime value, cost-per-acquisition & conversions)● Collected and analyzed lead and sales data, using said online and offline metrics● Brainstormed new & creative growth strategies focusing on driving quality traffic and bettering buyer’s journey

● Oversaw the execution and measurement of client paid search campaigns and digital media buys● Developed, tested and analyzed keywords, ad copy and landing pages in order to identify areas of opportunity● Prepared budget estimates for online campaign costs as part of client proposal development● Created weekly/monthly client reports with analysis of campaign performance, including recommendations● Participated in the development of social media & SEO marketing strategies

~ Daily management of online advertising initiatives, including, paid search, retargeting, display & content marketing ~ Research, develop, implement and optimize branding and marketing strategies in order to improve online ROI. ~ Execute conversion rate optimization best practices through A/B testing, improving landing page conversion by 1.5%.~ Utilize Google Analytics, along with internal reports, to compile data needed to effectively perform the aforementioned

● Researched, executed & optimized eCommerce paid search & shopping engine campaigns● Optimized organic rankings by analyzing search engine patterns to direct on-page SEO initiatives● Explored opportunities for, and developed, paid search, display, SEO & social media marketing strategies● Prepared weekly client performance status documents and key performance indicator reports using data from Google Analytics & Omniture

● Built and managed desktop and mobile PPC search campaigns with top search engines● Used CPC & CPA goals to establish minimum bid requirements for multiple ad positions● Analyzed campaign sales trends and campaign performance using online traffic, spend, call volume & sales● Prepare findings report, illustrating data graphically and translating complex findings into actionable insights● Interview and recommend for hire paid search team members and oversee their onboard training

● Created and managed search and content PPC campaigns with Google, Yahoo!/Bing & AOL ● Optimized campaigns through ad text and bid maximization in order to increase traffic and improve net revenue● Developed an understanding of search engine ranking factors● Assembled working meta tags for a search engine readable site