Cheryl Chio Email & Phone Number

Singapore

Since the inception of beautifulbuns.wordpress.com in March 2012, the beauty, travel, fashion and lifestyle blog has garnered more than 10 million hits so far, and has also been featured in Buro247, Today, Her World, ELLE, The Straits Times and more. Cheryl is currently more active in creating visual content on Instagram (@beautifulbuns_sg) and has more than 31,000 followers. Some accolades she has garnered thus far include: Beauty Panel Judge, Harper's Bazaar Beauty Awards 2021, Singapore Women's Weekly Best of Beauty Buys 2021, 2020, Her World Beauty Awards 2019, 2018, 2017, 2016Winner, Beauty Category, HerWorldPlus Social Media Awards 2016Most Popular Beauty Blog, Singapore Blog Awards 2015Best Beauty Blog winner, Top 3, Singapore Blog Awards 2014Top 5 Singapore-based Instagrammers to follow, Singapore Tatler Online October 2015Beauty Panel Judge, Cosmopolitan Beauty Grand Prix May 2015

Singapore

Sub-editing/copywriting: In charge of proofreading, editing and rewriting a wide array of products, including equities research reports, marketing collaterals, presentation materials from all six of UOB Kay Hian’s regional offices (China, Hong Kong, Indonesia, Malaysia, Singapore, Taiwan, Thailand, with > 50 analysts)- Quick turnover: Worked under tight deadlines to edit and rewrite equities research reports, ensure consistency in style and tone across content, and adherence to housestyle, processes and publication guidelines (one report in <15 minutes)- Fact-checking: Kept abreast of current issues to ensure all reports make financial and grammatical sense and are comprehensible. Carried out fact checking, rewriting, correcting grammar, phrasing, punctuation and erroneous mistakes

- In charge of CLEO magazine's online portal www.askCLEO.com.sg- Conducted interviews and wrote articles for website (content is not a rehash of magazine content - new articles were generated)- Conducted interviews and wrote articles for CLEO magazine.- Wrote advertorials for large FMCG clients.- Coordinated photoshoots and did styling. - Liaised with clients for marketing opportunities.- Created social media content (web articles, online games, scripted and directed short videos) and managed social media platforms (Twitter, Facebook, website)

Worked on three titles - Revolution, The Rake and Cake magazines.

Writer » Fashion & Beauty Editor » Deputy Editor » Editor- In charge of entire magazine (contents : careers, education, student profiles, self-improvement, fashion, beauty, travel, food, nightlife, technology, health, books, entertainment, & celebrity profiles)- Conducted interviews, wrote articles, liaised with writers, contributors, stylists & photographers, edited and proofread articles.- Sourced for products, coordinated and styled photoshoots- Worked closely with sales department and clients for advertorials, and monitored sales revenue.- Worked closely with marketing department to brainstorm for marketing strategies, and to source for sponsors for events.- Liaised with printers for ozalids, paper gsm and print run.- Reason for leaving : Company failed to pay salary for months

Worked on the following accounts:- Dove- Hong Kong Disneyland- Ogilvy Oxigen Learning- Rolls-Royce Motor Cars (Regional)

Worked on the following accounts:- Anna Sui- Cosmopolitan Cosmetics (Escada, Gucci, Hugo)- Imedeen- Olay- Pantene- P&G- SK-II

Mass Communication, Public Relations, Media & Communication

Top in branding for Integrated Marketing Communications module.

Korean Language

Studied Korean language at NUS Extension - achieved Intermediate level 5 (level 11 out of the total 18)

Diploma With Merit, Mass Communications

Top 10% of graduating cohort - Diploma with Merit in Mass Communication