Advertising Account Executive
Wilmington, De
Partnered effectively with the creative, production team, bank-wide leadership team, and external vendors to meet the client’s creative and budget expectations to exceed sales goals. Maintained compliance standards with copyright and image rights guidelines for all assets pertaining to affinity groups (groups include American Bar Association, NFL, National Education Association). Made liable for developing communication plans according to the budget. Was accountable for receiving, coordinating and supervising the activities of various departments including Graphic Arts, Events, Media, Production and Finance departments. Inspected editing and approving layouts, advertising copy, legal disclosure material, scripts, audio and video tapes and other promotional materials to present them to the client, ensured the strict fulfillment of the client’s specifications and alignment with strategic business vision. Skills included relationship marketing, complex project management, marketing strategy, testing, and results reporting for consumer and B2B audiences in multiple consumer facing channels, including Direct Mail Marketing, Consumer Banking, Affinity & Co-Brand Marketing, Account Acquisition, Multi -Cultural Marketing, and Customer Fulfillment.