Cheryl Dalton Email and Phone Number
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Integrated Marketing Solutions and Advertising Partnerships professional in the entertainment industry working with top portfolio accounts in all categories to create custom, premium promotional campaigns across film, TV, podcasts, print, digital, in-store, social, and live events.Highlights:- Worked for top entertainment companies across all platforms, including, NBCUniversal - E! Entertainment Television (TV/Digital), Lionsgate (Film & TV), Stitcher/Midroll (Podcast), and Los Angeles Magazine (Print). - Created, managed, and executed over 1,000+ promotions for 250+ national brands.- Lead on all major award show partnerships for E!, including, Academy Awards, SAGs, and Emmys - Successful multi-year partnerships around E!’s Sundance & SXSW coverage- Comcast Spotlight Award Nominee in 2008 & 2010- CableFax Branded Integration Team of the Year in 2009- Generated all new business for a start-up multi-platform venture, Southern California Life magazine, with sales revenue doubling every issue since January 2016.- Lead on global partnerships across film, TV, and OTT channels across Lionsgate's portfolio - Los Angeles VP, Advertising Partnerships for Stitcher | Midroll Media integrating brands into Podcast shows such as Conan O'Brien Needs a Friend, Office Ladies, My Favorite Murder, Bill Simmons, Oprah's SuperSoul conversations, Freakonomics, and more.
Siriusxm
View- Website:
- siriusxm.com
- Employees:
- 5943
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Enterprise Account Director - PodcastsSiriusxm Jan 2020 - Present
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Vice President, Global Partnerships & PromotionsLionsgate Feb 2017 - Jan 2020· Develop and manage strategic national and global brand marketing partnerships to promote various Lionsgate verticals (film, TV, and OTT) and drive box office for Lionsgate film titles.· Secure media commitments and multi-layered partnership deals including co-branded TV spots, in-store support/exposure, on-pack marketing, and social/digital support.· Generate fees deals from brands/agencies for paid placement opportunities across all platforms and for events/experiential activations in support of Lionsgate initiatives.· Develop proposals and present to key partners. Negotiate placement fees, overall media commitment, on-pack and in-store exposure, and social/digital support.· Work with all international distributors to help develop and oversee their media and third-party brand promotions and advanced screening programs. -
Sr. Director, Integrated Marketing & Digital PlatformsSouthern California Life Magazine May 2014 - Feb 2017• Responsible for strategic sales and integrated marketing partnerships across print, digital, and social platforms.• Generated all advertising accounts and new business partnerships for the company• Developed overall consumer-facing marketing plans and strategies for point-of-sale, subscriptions, and retail/hotel/airlines partnerships, such as, Hudson News, Barnes and Noble, and Blue Star jets.• Manage account executives in various territories from Santa Barbara to San Diego. Includes setting sales strategies, leading sales meetings, hiring, goal setting, and client database creation and maintenance through CRM tools, such as, Salesforce.• Create all sales collateral including media kits, one-sheets, special section calendars, and all proposals and presentations for clients.• Lead all event marketing partnerships, including partnerships with San Diego Fashion Week, CityYear Los Angeles, Walk to Africa, Safety Harbor Kids Foundation, JDRF, Neiman Marcus, and more.• Manage all social and digital platforms including strategy, content, and partnership executions
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Sr. Director, Marketing Solutions (E!)Nbcuniversal, Inc. 2005 - Oct 2013Los Angeles• Management of client partnerships from ideation of revenue generating ideas to execution of programs across all high-profile programming including: Keeping Up With the Kardashians, E! News, Chelsea Lately, The Soup, and E!’s Live From the Red Carpet. • Expertise includes: business development, client partnership strategy, negotiation, and execution, development of branded entertainment content across all platforms, in-show integration, talent participation, live event execution, cross-departmental negotiations, interfacing with clients and internal team members, creation and presentation of advertising proposals, and more.• Select clients include: Sony, P&G, L’Oreal, Paramount, VW, Mercedes-Benz, Ford, Microsoft, Samsung, AT&T, Victoria’s Secret, Universal Studios, Chase, Ciroc Vodka, and most major movie studios.• Lead on E!-specific elements of select NBCU cross-network, pro-social initiatives including Green is Universal, Healthy at NBCU, and the Ryan Seacrest Foundation -
Manager, Marketing And EventsLos Angeles Magazine 2002 - 2004Los Angeles, Ca• Managed all aspects of the monthly special advertising sections, including, creating client proposals, assigning writers, directing photo shoots, negotiating contracts, and copyediting pages.• Executed online marketing programs, including, LA Exclusive, sweepstakes, upcoming events, and promotions.• Created customized sales materials and collateral for sales representatives to present in the field• Analyzed and managed research related inquiries as well as distribution of research, including Roper Starch reports, ABC statements and MRI Subscriber Studies to internal and external staff
Cheryl Dalton Skills
Cheryl Dalton Education Details
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Journalism
Frequently Asked Questions about Cheryl Dalton
What company does Cheryl Dalton work for?
Cheryl Dalton works for Siriusxm
What is Cheryl Dalton's role at the current company?
Cheryl Dalton's current role is Enterprise Account Director, Podcasts - SiriusXM.
What is Cheryl Dalton's email address?
Cheryl Dalton's email address is ch****@****ail.com
What is Cheryl Dalton's direct phone number?
Cheryl Dalton's direct phone number is +180577*****
What schools did Cheryl Dalton attend?
Cheryl Dalton attended The University Of Texas At Austin.
What skills is Cheryl Dalton known for?
Cheryl Dalton has skills like Social Media Marketing, Digital Marketing, Entertainment, New Media, Integrated Marketing, Digital Strategy, Television, Digital Media, Social Media, Advertising, Copywriting, Content Strategy.
Who are Cheryl Dalton's colleagues?
Cheryl Dalton's colleagues are Kyle Whitney, Emily Sumlin, David Pressman, Rebecca Schneider, Dan Miele, James Caen, Hesham Elhalawani.
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Cheryl Dalton
Retired Director Of Transportation At Saratoga Springs City School DistrictSchenectady, Ny1nycap.rr.com1 518-399XXXXX
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