"To whom much is given, much is required." - Tim CookThis quote, which has its roots in the Bible, is a principle my mother instilled in me from an early age. It has profoundly influenced my personal and professional life.Professional JourneyProfessionally, this principle has been my guiding star. It has shaped me into a leader who values care, patience, and attentiveness, especially in high-pressure situations. These challenging moments have provided the greatest learning opportunities for both my team and my environment. I pride myself on being a purposeful leader with a proven history of performance in fast-paced organizations.I have a passion for numbers and problem-solving, leveraging data to inform and improve decision-making processes. My goal has always been to make numbers approachable and less intimidating for my team, blending quantitative and qualitative insights to tackle any situation. I champion a collaborative approach to driving organizational improvements and implementing best practices. My ability to connect with colleagues and team members has enabled us to resolve complex issues across various domains—regulatory compliance, sales, marketing, human resources, legal, financial, and operational—while motivating staff to achieve peak performance.Personal PhilosophyOn a personal level, I strive to live life to the fullest, embrace risks, and show love to my family and friends as often as possible. I have been fortunate to travel the world, live in diverse markets, and learn invaluable lessons along the way. My adventurous spirit enjoys skydiving, jet skiing, cooking, practicing yoga, and salsa dancing.Looking ForwardI am excited to bring my expertise to a new and complex field and industry. My history of providing successful fiscal and operational leadership in unique, highly regulated environments makes me confident in my ability to contribute to the success of any institution, company or project.
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Adjunct InstructorMillsaps CollegeUnited States -
Marketing & Strategy Executive ConsultantRl Holdings Group 2022 - PresentBirmingham, Alabama, United StatesProvides consulting services for businesses in the areas of marketing, finance and business development.
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Vice President MarketingPenn Entertainment, Inc 2020 - 2022Baton Rouge, La, United StatesL’Auberge was the only property exceeding pre-covid 2019 revenues through successful strategic communication plans, digital marketing strategies and SEO. Played key role in increasing market share to exceed 70% and surpassing revenue, EBITDA, and revenue margins, resulting in achieving #1 position in market in 2021-22.Ranked #1 in region with mobile sign-ups, mobile engagement & omni-channel gaming (mobile, online & on-property) engagement.Created marketing strategies and opened our first Asian restaurant and our second gaming terrace with gamesLaunched Baton Rouge's first Sportsbook with 20+ kiosks and over the counter servicesAdvertised the launch of Barstool Sports Bar and Edge bar openings -
President, General ManagerRush Street Gaming, Llc 2018 - 2019Philadelphia, PennsylvaniaOversees the complete operations of the facility. Responsibilities include managing daily operations in gaming, food and beverage, hospitality, compliance, legal, HR, marketing, finance - managing the staff, overseeing customer service, generating additional sales and managing the budget, expenses and capital projects.Launched Philadelphia's first over the counter Sports wagering facility Launched Philadelphia's first mobile/online gaming and sportsbook with Rush Street InteractiveSugarhouse donated $1 Million dollars to Penn Treaty SSDRebranded Sugarhouse Casino to Rivers Philadelphia -
Vp, General Manager With Rl Holdings GroupResorts Casino Hotel 2015 - 2017Robinsonville, MississippiDeveloped company-wide operating objectives and policies, had final authority over and responsibility of operating and capital budgeting, internal controls, personnel, salaries and wage schedules, security, surveillance, and all marketing initiatives. Managed corporate communication, crisis communication management and all corporate affairs. Increased company EBITDAR of Resorts & Bally’s by 108% in less than 3 yearsDistressed asset properties sold over 6x EBITDAR multiple in real estate acquisition of $126.6 million, on-board through complete transitionWith a declining market and unemployment in the double digits, we were able to increase our market share, beat our fair share market position and increase overall net revenues through strategic marketing initiatives, streamlining the operating expenses and labor structures Analyzed gaming and non-gaming operating results and revised operations according to increased efficiency while attempting to increase and/or lower costs, led construction project managementRebranded both properties along with all 6 restaurant venues & created two new loyalty programs. -
Regional Vp Of Marketing With Rl Holdings GroupBally’S Corporation 2013 - 2017Robinsonville, MsRegional VP for Resorts and Bally’s Casinos. Developed Twinkie Eating Contest on ESPN2 with Major League Eating as a social awareness campaign.Personally responsible for all aspects of Marketing and Sales strategy and execution including Advertising, Public Relations, Direct Mail/Database Marketing, Analysis, Players Club, Bus and Group Sales, Special Events, Promotions and VIP Player Development. Executed a complete rebrand of each casino and rolled out 2 separate player card reward programs which saved the enterprise a combined $4+ million in year oneTransitioned to automation technology of kiosks, special events & promotion and player development tracking with loyalty program management. -
Director Of MarketingChurchill Downs Incorporated 2012 - 2013Vicksburg, MsRush Street Gaming sold to Churchill Downs September 2013, same propertyCreated annual strategic marketing budget and marketing plan, managed strategic thinking of execution Managed day to day of all marketing entities before and after the sale and transition from Rush Street Gaming to Churchill Downs: Player Development, Direct Mail/Database Marketing, Player’s Club, Marketing Analysis, Special Events & Promotions, Advertising and all media (print, digital, TV, radio & social)Rebranded the player rewards program -
Financial Planning, Analysis & Reporting ManagerRush Street Gaming 2010 - 2012Vicksburg, MississippiAssisted in the creation and execution of the company's growth strategy, financial analysis & technology architectureIntegrated revenue audit metrics with daily financial operational metricsDeveloped daily, monthly, and quarterly revenue reporting.Created marketing and operational analysis reports with SQL. -
Financial Planning, Analysis & Reporting ManagerPenn Entertainment, Inc 2008 - 2010Bossier City, LouisianaAnalyzed the financial and operational effectiveness of casino, database marketing, marketing promotions and events, hotel, food and beverage operationsResponsible for effective labor utilization, marketing strategy, & identify database customer patterns, geo-demographic attributes, gaming and non-gaming history, channel behavior, and preferences to identify and create customer segments and marketing opportunities that enhance customer lifetime value while maximizing cost effectiveness of budgeted programs.Prepared the annual operating budget, the capital budget and worked collaboratively on both the property and marketing strategic plan. -
Relationship Marketing Specialist & AnalystPenn Entertainment, Inc 2006 - 2008Bossier City, Louisiana, United StatesExecuted creation of offers, segments, campaigns and promotions through ACSC (AS400 system)Automated the direct mail process through SQL commands and macrosCreated analytics with SQL and provided property analysis that resulted in better campaign and database ROI -
Special Events & PromotionsPenn Entertainment, Inc 2005 - 2007Lake Charles, Louisiana, United StatesManaged internal and external logistics of all special events & promotions including events of 1200+ guests, golf events, tournaments, resort spa retreats, gaming events, game show type events, etc. Secured the procurement of promotional items, gifts, décor elements, etc. Managed a team of interns to assist in event planning and execution.Event planning and event management. -
Organic & Inorganic Laboratory SpecialistCalcasieu Refining Company 2003 - 2005Lake Charles, Louisiana, United StatesProcurement of supplies for both organic & wastewater inorganic labsManaged laboratory inventoriesTested crude samples for quality (water and sodium) for creation of Jet-A fuel, LPG, and gasoline
Cheryl Duhon, Mba Education Details
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3.937 -
Bachelor Of Applied Science - Basc -
Chemical Engineering -
Finance And Financial Management Services
Frequently Asked Questions about Cheryl Duhon, Mba
What company does Cheryl Duhon, Mba work for?
Cheryl Duhon, Mba works for Millsaps College
What is Cheryl Duhon, Mba's role at the current company?
Cheryl Duhon, Mba's current role is Adjunct Instructor.
What schools did Cheryl Duhon, Mba attend?
Cheryl Duhon, Mba attended Millsaps College, Mcneese State University, Louisiana State University, Cornell University.
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