Cheryl Ervin Email and Phone Number

Responsible for the following:Developing and implementing a comprehensive product strategy aligned with credit union goals and market opportunities. Lead and mentor a product solutions team, ensuring clear communication, collaboration, and alignment across cross-functional teams including data and development, risk management, retail, lending, marketing, and sales. Utilized market and member research and analysis to identify member needs, competitive landscape, and emerging trends. Collaborated closely with senior leadership, Pricing Committee, and external vendor partners to gain buy-in, align on priorities, and ensure successful product changes and launches.Oversaw the product development and testing process, working closely with data and development, risk management and retail teams to ensure timely delivery of high-quality products. Defined and tracked key performance indicators (KPIs) to measure product success, member satisfaction, and business impact including maximizing product profitability. Use data-driven insights to optimize product features and functionality.Managed product solutions budget, including approval of invoices, tracking of variance to budget, and ensuring efficient use of company resources.Oversaw the debit and credit card portfolio. i.e pricing, product strategies, product features and attributes, marketing campaigns.

Responsible for developing and execution of growth initiatives, product enhancement, market research and marketing promotions. Developed solutions to maximize the opportunities of the deposit portfolio with a goal of balance financial scorecard and deepening share of wallet. Responsible for creating the strategic direction for the product line to ensure competitive, compliant, marketable, and profitable products are available for target market

Responsible for conducting data analytics and qualitative insights to drive identification and implementation of strategic initiatives.Works as a strategic thought partner with the VP of Strategic Planning and Research, to help build and roll out a formal Corporate Strategy program across the enterprise.Responsible for staying abreast of current trends in financial services, business operations, processes, information technologies and project management disciplines.Works closely with the research and insights team to help interpret research findings, highlighting insights in a clear and concise manner to be presented to the Board of Directors and Executive TeamSupports the VP of Strategic Planning and Research through the strategic planning process from inception, coordination, and through tracking of strategic plans.Responsible for delivering on a wide range of strategic activities, including strategic projects, strategy execution and M&A opportunities.Facilitates researching and advising on critical changes in the competitive landscape and global marketplace to recommend future strategic objectives.Responsible for strategic planning and execution of diverse programs including the development and management of strategic product plans for all products and service.

Responsible for establishing and managing operational initiatives for the line of business to include projects such as process improvements, service or efficiency initiatives.Led the development of new loan products and system introductions to the Credit Union and continuous monitoring of maintenance and enhancements of the products and services.Responsible for ensuring productivity and efficiency of the Consumer Lending department, Business Lending, Loan Servicing, and Mortgage Operations department.Worked closely with Executive Team and appropriate business units to implement improved processes, Desktop procedures and tools.Responsible for providing strategic and analytical skills to help shape the member experience strategy and also continual review of opportunities to enhance experience and efficiency.Gathered data from multiple sources to research economic indicators, analyze key metrics and track industry trends.

Designed and delivered professional quality presentations and training materials to include classroom training, workbooks, job aids, quick reference guides and webinars.Oversaw and assisted the development of new rewards and recognition programs.Managed new employee orientation training process.Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.Researched and ensured that all program delivery is sensitive, inclusive, and respectful of associate diversity, including important religious and cultural holidays.

Partnered with Executive Management to influence product change and future plans.Prepared budget reports and financial performance reports.Analyzed key aspects of the business to evaluate the factors driving results and summarized results into presentations.Managed internal and external relationships with investors.Achieved department goal in completing over 215 million in investor loan participation sales.Conducted financial presentations at business conferences across the country that were based on large diversity groups and their financial needs.Responsible for managing product loan portfolios as well as the investor due diligence process.Positioned as primary liaison to streamline operations of multiple lines of business within organization.

Conducted weekly one-on-one meetings with employees to provide performance evaluations, resolve issues and answer questions.Oversaw entire loan process to guarantee that each client received exceptional service.Established and enforced internal controls, workflows and policies for tracking, reconciling and reporting on.Complied with regulatory requirements of Bank Secrecy Act, Anti Money Laundering, OFAC, USA Patriot Act, Privacy Act and Community Reinvestment Act.Closely monitored performance of current portfolio of specialty loans and made changes to achieve performance targets.Created reports on deteriorating trends and fiscal year-end losses.

Responsible for analyzing a loan applicant's credit worthiness for possible loan approval.Analyzed financial data to increase loan production per quarter.Cross-sold additional loan products based on applicants financial loan history.Evaluated debt ratio, loan-to-value ratios, credit scores, property valuations and various other factors when making underwriting decisions.Followed through with borrowers, loan processors, loan originators and managed all phases of underwriting process.

Monitored clients' accounts to determine changes to improve performance or accommodate life changes.Advised clients on portfolio allocation and various investment types.Examined clients' overall financial situation by reviewing income, assets, debts, expenses and credit reports.Expanded customer base through community outreach and strategic business partnerships.