Cheryl Hamilton Email and Phone Number

Oversee all communications, content, and public relations initiatives across multiple platforms to drive awareness, demand, retention, loyalty, and engagement. Responsible for delivering contextual, optimized, and highly engaging content across all touchpoints of the customer journey, spanning both inbound and outbound marketing efforts.

Led communications efforts to inform, educate and engage 10,000 team members in more than 300 retail locations • Created and implemented communications strategies to drive understanding of the company’s vision and business goals and to foster employee engagement • Led a group of cross-functional partners (including HR, Store Operations, Marketing, Merchandising, Learning and Development, Special Events, International, and Vendor Partnerships) to deliver timely, relevant information to field leadership and store teams • Provided guidance to executives and internal stakeholders on the best way to deliver messages and how to tailor them to the appropriate audience• Collaborated with corporate communications and PR leads to integrate strategies for internal and external audiences and to deliver crisis communications• Managed intranet platform – created, edited and approved content; tracked metrics; improved functionality; and performed troubleshooting and technical maintenance• Directed and executed an extensive intranet redesign by managing internal partners and external vendors to ensure all technical and content requirements were met• Ensured clear, concise messaging with a consistent brand voice and aesthetic in all communications

Managed a team of publicists to create and implement public relations strategies for the global multimedia retailer and its brand partners • Collaborated with internal and external partners to identify and maximize outreach opportunities for QVC and dozens of brands under the corporate umbrella • Planned and executed press events for brand launches, charitable initiatives, holiday showcases and major programming highlights, such as NY Fashion Week and LA Red Carpet broadcasts• Wrote and edited press releases, support materials and creative pitches • Developed and maintained relationships with local, national and trade press to secure product placements and expert interviews and to build brand awareness • Provided media training and developed talking points for executives and brand experts• Managed external PR agencies and event production companies• Won QVC’s top honor, the Cornerstone Award, for PR collaboration on an initiative with Disney’s Muppets

Managed a team of publicists to create and implement public relations strategies for the global multimedia retailer and its brand partners Promoted to Public Relations Manager in October 2013

Developed and executed communications strategies to support the company’s business objectives and to engage more than 10,000 employees • Provided strategic and tactical communications expertise to senior leadership team and the CEO• Articulated business strategies and objectives via timely and engaging communication initiatives • Partnered with five international teams to develop global communications and to ensure consistency of messaging and processes• Cultivated consulting relationships within client areas to provide influential guidance with a collaborative approach• Served as editor and designer for QVC's monthly internal magazine

Provided creative direction and executed website concepts for WineAccess and its member stores; helped to analyze e-commerce trends, identify marketing objectives and execute creative solutions

My career as a creative communicator began with a foundation in graphic design. This not only instilled the importance of branding, but it also allowed me to hone my writing and editing skills and gain valuable experience with marketing strategies and client relations. • Vox Medica, Philadelphia, PA – Senior Graphic Designer, 2003–2005• CLF Design, Rockledge, PA – Freelance Art Director/Project Manager, 2001–2003 • WineAccess, Narberth, PA – Graphic Designer, 2000–2001• Lincoln Investment Planning, Inc., Wyncote, PA – Graphic Designer, 1994–2000