Consulting brands, retailers, local businesses, politicians, and organizations on their digital media strategy to meet their business goals. Expertise in all aspects of digital media planning, buying, in-platform execution, reporting, and optimization across paid social platforms, programmatic media channels (display, OLV, CTV, DOOH, Audio), Retail Media, YouTube, and GDN.

Clients: Shipt, Mountain Hardwear, ButcherBox, Proactiv, Poly (Plantronics+Polycom), Informatica, SAP, Nutanix, Viator, e.l.f. Cosmetics, Stasher, Sierra Nevada Brewing Company, Alameda County Food Bank, San Francisco Ballet, First 5 Santa Clara, Mendocino County, and Iconix Brand Group (Candie’s, Mudd, Buffalo Jeans).• Led, managed, and supported a growing team of 15+ paid social and programmatic traders• Mentored and managed 6 direct reports supporting their career growth and development goals• Led paid social and programmatic strategy, planning, and campaign activation across B2C and B2B clients’ brand awareness and direct response efforts• Developed the agency’s new retail media capability and launched their first retail media campaign on the Walmart DSP which exceeded goals by 50%• Led and participated in specialized tiger teams to problem-solve critical challenges for the department and agency such as: emergency response client communications, billing and reconciliation process, internship program development, and end-to-end activation process• Managed the agency's relationships with the platform sales teams and created a comprehensive SME program to inform the team of the latest updates, resources, opportunities, product roadmaps, and training sessions

Planned, negotiated, and implemented digital media campaigns for the Gap Kids branding effort that drove an 8.7% lift in brand favorability.

Managed setup, reporting, and optimization for programmatic campaigns across multiple clients including Survey Monkey, Schwab, Air New Zealand, SendGrid, VSP, Consumer Cellular.

Client: Microsoft• Planned and executed digital advertising programs for Microsoft Dynamics that exceeded performance goals by 60%• Reconciled media budgets and compiled monthly forecasting for print, mobile, search, and digital channels • Supervised the submission process for 100+ Microsoft.com advertising campaigns• Compiled, analyzed, and presented key performance insights and recommendations for 10+ Microsoft.com campaigns to support the Quarterly Business Review• Managed and coordinated the process for setting up 75+ agency employees across 12 global offices with secure access to the Microsoft Corporate Network

• Analyzed store-level sales data, trends, and inventory levels for GAP Men’s accessories, outerwear, and wovens departments across 40+ GAP European stores• Compiled and presented performance analysis and recommendations to cross-functional teams and senior management

Clients: America West Airlines, Aspect Communications, AvantGo, First Union

Clients: Internet Shopping Network, Discovery Network