Cheryl Haley Email & Phone Number

Farmington, Mi, Us

Engages with faculty and librarians while maintaining Salesforce records and proactive communication across departments such as: global sales management, customer success, marketing, customer training, Salesforce admin, and tech support to troubleshoot problems and ensure excellent customer service.• Through enhanced efforts, contributed to 122% increase from FY 2021-2022 to FY 2022-2023 (13% ahead of the stretch goal), with heavy impact in the Americas, Wiley’s largest global market. • Recently assisted in a $600k sale by organizing a multi-month project for a high-priority buying group in the United Kingdom (JISC). Conducted data cleanup and gathering to ensure quality control of access letters, billing, and trainings; identified IP ranges and created matched opportunities for 155 accounts, and sent out custom access letters to match products and history for each. Liaised with multiple departments to address a complex web of needs.• Supported $800k in revenue across seven Americas accounts from 2022-2023.• Ensures smooth workflow by updating and creating new sales reports in Salesforce, schedules and tracks account needs for web-based implementation of trials, outreach, and materials. • Increases sales and engagement for all of Canada, Americas government accounts, and has influenced more than 50 key accounts in the United States.• Enhances current customers’ investment in products to help secure repeat business and generate sales through digital product demos and outreach. • Encourages product interest by attending academic conferences and providing in-person demos and materials. • Increases maximum trial usage by emailing customized invitations to engage with WDA products.• Provides each new sales representative with an orientation, trains new employees on software and procedures.• Monitors sales for invoicing and access letters and follows sales process through the invoicing stage.

Farmington Hills, Michigan

Played an integral role in launching brand new department to provide administrative and revenue-generating support to 8 field-based Education Consultants in the Schools Department, including 4 Executive Representatives. • Appointed Project Manager for successful win-back campaigns resulting in more than $700K in new orders.• Improved customer documentation processes and solved persistent billing errors issues by proposing and implementing new hosting fee process.• Supported client engagement and value propositions by analyzing sales trends using Tableau, evaluating previous purchases, and providing data to the sales team. • Ensured comprehensive pre- and post-sale communication and support and drove customer satisfaction by maintaining positive relationships with large school districts.• Developed purchase recommendations based on analysis of customer buying history and trends.• Prepared detailed price quotes of $100K to $1M+ and built packages of 2,000 titles or more for individual accounts to capitalize on available spend; ensured compliance with strict procurement requirements for education agencies nationwide.• Implemented complex price discounts across hundreds of third-party products.• Generated detailed reports to document and track ongoing projects and identify areas for improvement.• Assisted executive-level customers with resolving issues or addressing inquiries quickly and efficiently to maintain strong relationships.• Conducted competitor research and competing product analysis to generate compelling quotes.• On-boarded and trained new sales reps regarding product knowledge, internal processes and procedures, and use of software systems.• Maintained positive relationships with large school districts ensuring comprehensive pre- and post-sale support and driving customer satisfaction.• Supported trade show and marketing activities by interacting with customers and presenting engaging information to pique interest and promote future sales.

Farmington Hills, Michigan

Initiated new sales opportunities to grow and maintain high-revenue accounts with academic libraries throughout the Mid-Atlantic region. Partnered with field-based representative to influence buying decisions through product education and solution-based sales. Collaborated with Product Management, Marketing, Credit Collections, Corporate Training, and Field Sales staff to provide high-quality, comprehensive customer service. • Secured highest single Electronic Reference sale in Academic Department in 2005 ($191K) and 2008 ($240K).• Increased Electronic Reference sales 330% from 2004 to 2005, 300% from 2005 to 2006, and 144% from 2006 to 2007 by demonstrating exceptional value and curriculum correlations.• Saved $1.2M in revenue by converting 80% of customer base from print to electronic between 2009 and 2013.• Achieved highest department sales for Digital Archive products in 2011, and highest new subscription sales for FY 2010-2012.• Earned President’s Club Award in 2009, 2010, and 2011 as a result of strong sales performance.• Selected to join Research Sales Leadership Council in 2013 to enhance leadership and mentoring skills.• Participated in product development, beta testing, and launch of new internal sales quoting software to optimize rollout and minimize challenges.• Applied standard operating procedures (SOPs) and streamlined processes to drive efficiency and effectively delegate tasks across the team.• Engaged in cold calling and uncovered new leads to generate additional business and expand market share.• Boosted networking and sales through participation at ACRL and ALA conferences.

Alexandria, Virginia