• Responsible for driving development and implementation of innovation launch plans and promotional programs in South East Asia, Australia and New Zealand• Assisted in developing and executing of yearly trade marketing programs and activities; in line with the brands’ objectives and Advertising & Promotion budgetary spend• In-charged for in-flight sales support; planning of listing calendar to maximize sell-out on board, listing proposals, submissions and designing an effective layout for better brand visibility in airline magazines• Supported the commercial teams with marketing tools; presentations to key retailers, product sell sheets, launch directives and consumer event proposals • Executed on-counter merchandising in key airports to drive brands visibility and quality in-market merchandising• Organized consumer events for key retailers such as DFS and high net worth consumers to boost sales and as a form of customer relationship management• Assisted in developing and executing yearly trade marketing programs and activities • Fostered strong working relationship with external stakeholders; key retailers DFS, Lotte and Heinemann• Involved in the preparation of the annual Tax-Free World Association show; showcase of brands and engage with key retailers within the travel retail industry• Responsible for the creation of digital media content (e.g. WeChat, Instagram, Facebook) for brands within the portfolio

• Fostered a strong understanding of Singapore’s tourism sector and the key markets; China, Indonesia, India • Research and keep abreast with knowledge of the local and regional retail and fashion sector• Responsible for driving strategies to increase tourism receipts and visitor arrivals in Singapore • Conceptualization and execution of Design Orchard, a joint agency project with JTC and Enterprise Singapore• Worked closely with agencies; JTC and Enterprise Singapore on Design Orchard Project• Worked with key retail stakeholders to oversee the execution of key retail events; Singapore Fashion Week, The Great Singapore Sale, Singapore Golden Week and Jeweluxe Singapore • Support and drive marketing efforts on key retail initiatives and events• Worked with key luxury retail stakeholders; Chanel, Louis Vuitton and COMO Dempsey • Responsible for the execution of pop-ups in key markets, local and overseas e.g. Inside Out 2017 (Tokyo and Sydney) • Managed accounts and established good relationships with key stakeholders, retailers and associations; driving the adoption of new ideas to rejuvenate and refresh the retail sector• Supported and provided grant support for key events; Singapore Fashion Week, The Great Singapore Sale and new events such as Jeweluxe Singapore • Supported the overseas marketing and promotion of key retail events to regional and international markets

• Conceptualization and implementation of promotions to drive sales and gain new customer base • Conceptualization and implementation of Love, Bonito marketing campaigns • In charge of events planning and execution of various large-scaled events:o Singapore Fashion Week 2015o Love, Bonito’s first Malaysia store opening evento Love, Bonito’s 2015 Warehouse Sale • Proficient in the use of various social media marketing tools (Facebook, Instagram, Snapchat)• Proficient in tracking efficiency of social media outlets • Proficient in creating content for various social media outlets • Worked out securing sponsorships from various renowned brands for Love, Bonito campaigns• Headed the marketing team in Malaysia • Introduced and marketed Love, Bonito to the Malaysia market through various campaigns and large-scaled events• Liaising and building strong connections with the media and renowned influencers