Cheryl Irons Email & Phone Number

United States

Orange County, California Area

Lead account management, sales strategy and business development nationally for bcFood ERP solution for food processors, distributors and manufacturers providing a full suite of services to improve end-to-end business and production operations as well as food industry regulations (i.e., FSMA) built on Dynamics NAV/365 Business Central. Target midsize food.

Strategic accountability for day-to-day and long-term management of top 10 corporate accounts, while leading all sales, marketing and new business development for process manufacturing line of business for this national provider and management consultant for ERP, CRM, business intelligence and specialty software solutions.Directly managed and cultivated.

Managed sales, marketing, key account management and strategy development for Western U.S. and Canada targeting midsized process manufacturers (regulated by FDA and USDA).Coached, trained and developed a cross-functional team of business development, marketing and customer service resources. Cultivated, secured and developed relationships at the C-suite.

Led new business development targeting process manufacturing accounts, as well as value-added resellers in a large Eastern U.S. and Canadian region for this national provider of process manufacturing ERP software solutions for mid-market customers within food, pharmaceutical, nutraceutical and chemical production.Engaged sales partner ecosystem to identify.

• Formerly the largest reseller of Microsoft ERP and CRM solutions in U.S. Promoted through multiple territories taking over a senior business development and lead generation role in the Western U.S. Engaged and built.
• Attained senior role within the business development group

Led new business development and account management targeting Fortune 1000 companies in a large East Coast U.S. region leading full sales lifecycles of commercial leasing and financing solutions. Built relationships with C, VP and director level contacts to promote financing solutions. Achieved more than $13 million in sales revenue during tenure.

Sell Insurance polices into the educational community.

Established and managed relationships with Channel Partners in order to sell their software or add on hardware with the Stratus fault tolerate computer into the Major Account marketplace.

Recruited, developed and managed Channel Partners and OEM Partners.

Managed the VAR and Master VAR program for the West Coast