Cheryl Irons Email & Phone Number

United States

Orange County, California Area

Lead account management, sales strategy and business development nationally for bcFood ERP solution for food processors, distributors and manufacturers providing a full suite of services to improve end-to-end business and production operations as well as food industry regulations (i.e., FSMA) built on Dynamics NAV/365 Business Central. Target midsize food manufacturers/processors, while managing indirect sales globally for bcERP and Beck Consulting products (bcERP, bcFood, bcEDI, bcPacknShip, bcMobile) targeting integrators and independent software vendors (ISV). Report to CEO. Manage technical sales presentations and demos to client business and technical teams. Oversee all areas of trade relations, pricing, contracts, marketing and key account management. Develop new relationships at corporate senior leadership levels within business, IT, finance, supply chain, compliance/audit and manufacturing positioning bcFood as a strategic business partner. Manage sales partner ecosystem. Managed accounts throughout lifecycle and build new, multilevel relationships to expand footprint and drive new business opportunities. Expanded relationships and partnerships with ISV channel; developed training and sales enablement strategies to grow channel from startup. Developed sales, account management, marketing and customer service models, infrastructure and processes for direct and indirect/ISV channels. Oversaw launch of several new products, including EDI and mobile solutions. Developed marketing messaging, product positioning and marketing content; oversaw email blasts, monthly newsletter, webinar content, blogs and social media feeds. Success securing and building relationships with complex accounts: effectively identify customer obstacles and create strategic business partnerships focused on meeting requirements and improving compliance and efficiencies.

Strategic accountability for day-to-day and long-term management of top 10 corporate accounts, while leading all sales, marketing and new business development for process manufacturing line of business for this national provider and management consultant for ERP, CRM, business intelligence and specialty software solutions.Directly managed and cultivated relationships at all levels within key accounts; oversaw pricing, forecasting, project management and driving new business opportunities. Sourced, secured, negotiated contracts and managed vendor relationships. Led strategic initiative to grow sales in new commercial bakery market segment: developed sales strategy, marketing materials, messaging, collateral and webinars to penetrate new business channel.

Managed sales, marketing, key account management and strategy development for Western U.S. and Canada targeting midsized process manufacturers (regulated by FDA and USDA).Coached, trained and developed a cross-functional team of business development, marketing and customer service resources. Cultivated, secured and developed relationships at the C-suite, VP and director levels within IT, supply chain, compliance and manufacturing; orchestrated sales, solution development, negotiations and close for custom, enterprise solutions. Recruited to develop greenfield Western U.S. Region; identified target accounts, built company brand as a compliance expert and developed all marketing and sales strategies:Led turnaround of underperforming business development team through implementing new industry-specific training, creating new sales and operational processes and holding team accountable to goals. Improved lead generation performance by 250% within six months.Leveraged expertise in food processing compliance and formula-based process manufacturing to drive client engagement, secure new business and position company as compliance expert.

Led new business development targeting process manufacturing accounts, as well as value-added resellers in a large Eastern U.S. and Canadian region for this national provider of process manufacturing ERP software solutions for mid-market customers within food, pharmaceutical, nutraceutical and chemical production.Engaged sales partner ecosystem to identify and build new business. Built multilevel relationships within accounts to identify new sales opportunities and position BatchMaster as a strategic business partner.Led all areas of target account planning, marketing, channel/end-user sales and contract negotiations. Managed a highly-effective, industry-specific webinar series. Achieved #1 ranking for sales revenue year over year, 2005-2009. Increased regional revenue by 200% over four years. Trained and developed VARs improving reseller pull-through by more than 100% over four years.

Formerly the largest reseller of Microsoft ERP and CRM solutions in U.S. Promoted through multiple territories taking over a senior business development and lead generation role in the Western U.S. Engaged and built relationships with partner ecosystem (i.e., Microsoft, CDW, Software Spectrum) to identify and drive new business opportunities with end-users. Exceeded annual production goals year over year, 2001-2005. Instrumental in increasing territory sales by more than 300% over tenure. •Attained senior role within the business development group

Led new business development and account management targeting Fortune 1000 companies in a large East Coast U.S. region leading full sales lifecycles of commercial leasing and financing solutions. Built relationships with C, VP and director level contacts to promote financing solutions. Achieved more than $13 million in sales revenue during tenure.

Sell Insurance polices into the educational community.

Established and managed relationships with Channel Partners in order to sell their software or add on hardware with the Stratus fault tolerate computer into the Major Account marketplace.

Recruited, developed and managed Channel Partners and OEM Partners.

Managed the VAR and Master VAR program for the West Coast