Overseas publishing

Clients: HSBC, BOSE, IHG, Changi Airport, Dubai Tourism1.IMC CREATIVE BRAINSTORMING:Led the team to complete IMC creative ideas, including branding, marketing (in traditional, digital, social), to get through O2O barriers. Provided high-quality plans in order to enhance brand preference and drove sales by arranging demands and offering creative ideas.2.CREATIVE EXECUTION: Took charge of the project content and visual style. Offered Excellent art sense and rich creative forms: KV, video, H5, event, IP cross-over, 1-year out ＞2 IMC, 2 OTV, 3 sets of KV.3.CREATIVE PROPOSALS: Took charge of the proposal of the creative part. Made proposals and replied to the clients on the basis of fully understanding and preparation. Owned＞200 people on-site proposal experience.4.QC PRODUCTION HOUSE: Took part in shooting and cooperated with production house. Offered high standard shot KV, poster and video, which won good opinion. Owned experience in > 5 rounds of repeated communication and solved unexpected problems.5.TEAM MANAGEMENT: Managed a 3-people art team and reported to the Creative Director. Finished the work with high efficiency and high quality.6.CROSS-DEPARTMENT COOPERATION: Cooperated with Planning Team, Customer Team, Production House to complete the project. Promoted projects to the market and made project summaries according to overall project, resource coordination.7.AWARDS: 2019 Young Spikes PR Competition—Gold AwardOn behalf of China, my partner and I (as a group) finished a complete project from brief taking, submitting a 10-page English proposal to offering 5-minute on-site English proposal and 5-minute answering. We beat the other 10 Asian groups by submitting a low-cost, sharp, market-focused marketing program with the proficiency in task arrangement, brief interpretation, creative thinking, execution and practicing.

CLIENTS: KFC, POCKY, Estee Lauder, Absolut, VS, NPLS pizza1.DIGITAL CREATIVE BRAINSTORMING: Led the team to offer ideas in digital marketing. Had followers of celebrities and multiple industry cooperation started second transmission through specific marketing methods and drove sales.2.DIGITAL CREATIVE EXECUTION: Took charge of visual style. Applied avant-grade aesthetics and entertaining creative forms into projects: Viral video, posters, H5, crossover of intellectual properties, etc. Released> 25 digital marketing projects.3.QC PRODUCTION HOUSE: Took part in advertisements shooting and cooperated with production house，the works won good opinion.4.TEAM MANAGEMENT: Managed a 4-people art team Independently. Assigned tasks and guided the team to finish the work with high efficiency and high quality.5.CROSS-FUNCTIONAL COOPERATION: Coordinate internal and external departments to complete the plan. Promoted several parallel projects by holding meetings and consultations.6.AWARDS：2018 ROI Festival—Gold Award/ 2018 SMARTIES CHINA—Silver AwardWe digitized the “Emperor Xianzong of Ming Dynasty”（a famous traditional Chinese painting）in collaboration with the National Museum of China and the world-renowned new media artist Lin Juntin. I assisted the Creative Director with the creative thinking and managed the art team to complete the landing execution.WeChat views >313,000, Video played>8,000,000, Covered by> 23 large media publications

Clients: KFC、Maybelline、Disney、JD Finance1.DIGITAL CREATIVE BRAINSTORMING: Participated in digital creative brainstorming. Gained customers’ attention by applying cutting-edge black technology and event marketing, increasing sales significantly.2.DIGITAL CREATIVE EXECUTION: Took charge of visual style. Produced visual materials on the basis of fancy designs: Web Pages, H5, posters, etc.3.TEAM MANAGEMENT: Managed a 4-people art team. Assigned tasks and guided the team to finish the work with high efficiency and high quality.4.CROSS-FUNCTIONAL COOPERATION: Cooperated with internal departments to finish projects. Ensured the process of projects and finished materials as a whole through cross-department communication.5.AWARDS：2016 Gold Rank—Gold AwardWe defined Christmas (a holiday) as “the Christmas season of KFC” and built a bridge between online and offline marketing. We had customers make wishes and shop online and then realized their wishes in UBER’s App offline. I participated in team creative thinking and execution.Weibo read>26,260,000, H5 participation>388,313

Clients: Sony、Canon、Suzuki、Kose、Midea、China Eastern AirlinesBrainstormed for various brands in branding advertising.Executed the layouts and videos，such as TVC and KV.Cooperated with internal departments.