Lead marketing and communications strategy and tactics to meet organizational goals. Build segmented communications plans to reach clients, donors, volunteers, and community partners. Spearhead effective, impactful messaging and creative and content development across digital and print marketing channels including arkchicago.org, email, direct mail, collateral, advertising, out-of-home and social media. Collaborate across organization with each department to understand goals and uncover opportunities to further The Ark's important mission to support individuals and families on their courageous path to self-reliance.

With a focus on Digital Marketing, E-commerce, Digital Shopper Experience and Shelf Management and expertise in digital marketing and e-commerce strategies and tactics, I partner to accelerate growth and connect consumers with emerging and established brands and products they’ll devour.

Currently engaged with growing for-profits and meaningful nonprofits. Nonprofit engagements begin with discovery - audience and competitive audits for deep understanding, marketing messaging and materials assessment - then action. I'm honored to contribute professionally and as a volunteer at The ARK, a vibrant hub of vital human services serving Chicagoland's Jewish community for 50 years. As Marketing Director reporting to The ARK's CEO, I manage a small talented team and work with outstanding professionals, collaborating for marketing excellence, supporting departments with digital and print marketing strategies and tactics that raise awareness for the organization, drive engagement and increase the important impact to clients, donors and volunteers. For-profit engagements tap my ability to set a plan and leverage knowledge and passion for product content excellence, A to Z, from content strategy to content development to taxonomy and categorization to basic to rich elements that drive sales to syndication for full retail coverage. I'm excited to contribute to business and category growth.Specializing in CPG with commitment to and experience in natural and organic products that consumers crave. My all-time favorite and one to watch - katesrealfood.com. Available in store and for pick-up and delivery at Walmart, scaling on Amazon and growing fast in natural and conventional retail and e-tail like Whole Foods and REI. I can help you with the digital steps needed to increase sales on major retail sites, e-tailers and specialty e-tail sites by applying a method driven by my understanding of online merchant requirements and digital content greatness. Available to help your business with this important task independently, orAvailable for a full-time role with an established or emerging, growth company.Whether manufacturer, wholesaler, distributor or reseller, content matters, content drives sales. It's measurable too and worth the investment.

Led development of e-commerce and content strategies including syndication, implemented across multiple customer channels-mass retailers, office superstores, wholesalers and independent dealers.• Spearheaded e-commerce growth projects: content enhancement and syndication, keyword/SEO optimization, online shopping hub development and launch; and vendor review, selection and management.• Led e-commerce account team with focus on revenue growth through assortment, promotions and content. Developed process to analyze Amazon product reviews for actionable shopper and product insights.• Achieved 80% online sales growth for Walmart.com in 2018 over prior year; doubled Target.com sales.• Managed $500K in Back-to-School digital media spend for large retail customers contributing online, mobile and in-store revenue. Met or exceeded KPIs-increased first-time purchasers, mobile KPIs.• Led Five Star school supplies campaign for Walmart.com achieving 21:1 ROAS, 19% sales lift and 14% conversion lift from ad-exposed group. Best performing campaign among school advertisers.Recommendation on Leadership-Kyle Kelly, HRBP/Talent Acquisition:"Cheryl has been one of my favorite industry leader partners. I considered myself lucky to recruit anyone to join Cheryl's team, simply because I knew that individual was going to have a leader that cared more for their development than any other mgr I've seen. Her upbeat, positive energy was infectious...always willing to learn and adapt in ever-changing world of eCommerce/Digital Marketing, one of rare few to truly embrace remote employees on her team. Incredibly in tune with what motivated employees and pushed for their growth and devt. I cannot recommend Cheryl enough..."On Digital Campaigns-Jay Given, Agency Lead:"It’s been such a joy to have worked with Cheryl over the past couple of years. She is a fantastic partner and thought leader for her team. Big picture mindset while simultaneously able to focus on details...truly a force."

• Reported to VP, Marketing, managed team of 8 and budget, shifting to digital and reducing print costs by 30%. Required understanding of independent dealer historical reliance on print catalogs and strategy with diligent efforts to educate and encourage their embrace of digital catalogs. • Held customer-facing role for digital initiatives at Walmart, Target, Staples, Quill, Office Depot OfficeMax, Grainger, leading wholesalers and national and regional independent dealers.• Devised promotional strategy, sales tools, CRM and ongoing communications to activate and engage Sales and generate demand increasing dealer engagement by 200%.• Developed efficient process for implementing and updating robust digital content on dealer and retailer websites including marketing copy, product attributes, images, related products, videos and collateral.Recommendation from Eric Corl, Senior Financial Analyst, Customer Programs and Trade Spending:"I worked with Cheryl at ACCO Brands where we partnered and worked on marketing elements contained within customer contracts. I was the Finance partner and Cheryl quickly became my “go-to” person as a Marketing partner. Her understanding of the financial impacts made discussing and developing KPI’s very efficient. She was very eager to adopt any analytical analyses and through her leadership within the Marketing Department made any change implementation painless. Cheryl truly embraces the business partnership mentality and is an asset to any organization."

• Designed UI and managed product data population and updates in global Product Information System (PIM) and Content Management System (CMS). • Contributed to design of four brand websites, project managed content assembly. • Built and launched self-service portal for access to product content and digital assets for 5,000+ products. • Trained and enabled national salesforce, sales support and customers while increasing staff efficiency.• Promoted to also lead remote marketing communications professionals as part of ACCO merger with MeadWestvaco, maker of AT-A-GLANCE, Mead and Five Star brands.Recommendation from Jennifer Chu, Digital Marketing, Amazon, Advertising and E-commerce Professional:"I had the fortune of working and being a direct report to Cheryl during my time at ACCO Brands when I was part of the E-Commerce / Content team. She was a wonderful manager and I can't speak enough to her communication and organization skill as well as managerial / people skill.I recall Cheryl always walking in every meeting with a clear outline of the agenda, engaging everyone in the room and contributing, and great at following-up on the details of every project. What I most admire about Cheryl besides her exemplary leadership and excellent communication skills is that she always had an open-door policy with all her contributors. She is always engaging and really invest the time in being a mentor and a manager.If given the chance, I would work with Cheryl again in a heartbeat. She is truly an asset to any company. "

Short-term assignment to introduce the transparent video ad network, Open Book Video, to publishers and Midwest advertisers to benefit from true transparency for greater insight, unique inventory, rich data segmentation, standard and custom creative ad units without any proprietary player for easy-to-launch, high-performance campaigns.

Achieved sales goals among clients including Internet Retailer 500 multi-channel retailers and e-tailers, financial services companies and travel providers.Developed strategies and delivered personalized media programs that achieved each advertiser’s ROAS goal and generated measurable incremental conversions and revenue directly attributable to the program. Used A/B Testing and Multivariate Testing to continuously optimize ad performance and maximize client revenue.Key Achievements: • Delivered 46% increase in ROAS for ShopNBC by replacing non-personalized ads with ads customized to user preferences. Established Dotomi as client’s highest performing marketing channel.• Contributed double-digit ROAS for Godiva during holiday period, exceeding client expectations. • Doubled expected ROAS for Bloomingdale’s and proved branding message performs as well as offer.Recommendation from Mike Pakowski, Senior Customer Success Manager:"Cheryl is a dynamic leader with expertise in both client development and relationship management. She builds strong partnerships with clients based on trust and a willingness to go the extra mile to ensure that their goals are not only achieved, but also exceeded. As a colleague I saw first hand how she educates and mentors; helping ensure that the knowledge, skills, and the level of success that she has gained throughout her career is used to help others achieve and also exceed their professional goals."

Managed publisher relationships and uncovered and developed custom rich media opportunities among AOL, Advertising.com, USATODAY.com, Gannett Digital and other sites to help clients monetize online ad inventory and achieve better results for their advertisers.Achieved 140% of 2007 sales goal and met goal in 2008.Sold and executed more than 60 high-impact, innovative rich media ads on the AOL Welcome Screen.Credited with design and launch of innovative advertorial solutions for CNNMoney.com and their advertisers.Recommendation from Max Mead, Enterprise Sales Leader, Saas, AdTech and MarTech:"Cheryl was my right hand on the PointRoll Channel Development team. She was a top performer with vast knowledge of the interworkings of our our internal operations and our partner organizations. She's a solid mentor, a great trainer, and thrives at building strong relationships with partners. Cheryl always has a great attitude, making her a great team leader and a pleasure to work with."

- Recruited, managed and nurtured talented account management team providing strategic digital and cross-channel program development and pre and post-sales support to Midwest Sales and clients including leading brand advertisers, retailers, direct marketers and agencies. - Oversaw more than 115 relationships and campaigns valued at $225MM with a consistently strong renewal rate. Led Travel category account management function implementing and supporting creative digital solutions for travel site Travelocity, airlines, hotels, hospitality, car rental, vacation packages, theme parks. - Identified client marketing objectives and ensured AOL delivered to expectations and contractual obligations while achieving client satisfaction, renewal and marketing investment growth for AOL.Recommendation from Sue Burger, Marketing and Operations Executive:"Cheryl is extremely conscientious and customer-focused, and at the same time she’s always measuring results and protecting business interests. When we worked together at AOL, I saw her dedication and hard work to get projects done right for both external clients and internal teams. She is a team player who gets results in such a lovely way. I welcome the opportunity to work with Cheryl again!"

- Conducted quantitative and qualitative research and identified segments with greatest opportunity.- Designed new channels, set editorial direction and developed compelling, dynamic programming. - Launched innovative Computer Camp and Computer School each drawing 100,000 participants.- Grew Classifieds traffic by 51% and revenue by 263% in eight months.

- Managed the creative development and implementation of MCI's external Web sites.- Developed interactive commerce applications for online customer service, send-a-page and music purchasing, each achieving respective traffic, repeat visitor and sales metrics.- Developed targeted banner advertising and email communications that drove significant impressions and sales for 1-800-MUSIC-NOW online and phone music sampling and retail operation.- Negotiated contract terms and managed relationships with Entertainment Weekly and All Music Guide.- Produced cybercast with Vince Gill, part of first-ever simulcast on TV, Radio and the Internet. - Served as MCI Internet spokesperson to print, TV, online media and research analysts.

Branding, Merchandising and Communications:- Developed brand positioning, managed logo design and established usage guidelines for Proof Positive; an MCI Card redesign; Concert, an MCI/BT joint venture; and other products.- Led agency effort to design catalog and print advertising for 1-800-MUSIC-NOW. - Developed and executed integrated communications plans, produced sales collateral and video training materials and organized new product rollouts for Call Centers and 75 Sales offices.Acquisition and Customer Direct Mail:- Set creative and data strategy for business and consumer telecommunications products and services.- Oversaw more than 30 direct mail campaigns to 20 million prospects and customers. - Raised customer response rates by 400%, increased retention and locked in incremental revenue. - Doubled prospect response rates through research, testing and targeted campaigns, some reaching Seniors, African American, Latino, Asian and Gay/Lesbian markets.