Cheryl Davis Email & Phone Number

Chicago

Lead marketing and communications strategy and tactics to meet organizational goals. Build segmented communications plans to reach clients, donors, volunteers, and community partners. Spearhead effective, impactful messaging and creative and content development across digital and print marketing channels including arkchicago.org, email, direct mail.

Greater Chicago Area

With a focus on Digital Marketing, E-commerce, Digital Shopper Experience and Shelf Management and expertise in digital marketing and e-commerce strategies and tactics, I partner to accelerate growth and connect consumers with emerging and established brands and products they’ll devour.

Currently engaged with growing for-profits and meaningful nonprofits. Nonprofit engagements begin with discovery - audience and competitive audits for deep understanding, marketing messaging and materials assessment - then action. I'm honored to contribute professionally and as a volunteer at The ARK, a vibrant hub of vital human services serving.

Lake Zurich, IL

• Led development of e-commerce and content strategies including syndication, implemented across multiple customer channels-mass retailers, office superstores, wholesalers and independent dealers.
• Spearheaded e-commerce growth projects: content enhancement and syndication, keyword/SEO optimization, online shopping hub development and launch; and vendor review, selection and management.
• Led e-commerce account team with focus on revenue growth through assortment, promotions and content. Developed process to analyze Amazon product reviews for actionable shopper and product insights.
• Achieved 80% online sales growth for Walmart.com in 2018 over prior year; doubled Target.com sales.
• Managed $500K in Back-to-School digital media spend for large retail customers contributing online, mobile and in-store revenue. Met or exceeded KPIs-increased first-time purchasers, mobile KPIs.
• Led Five Star school supplies campaign for Walmart.com achieving 21:1 ROAS, 19% sales lift and 14% conversion lift from ad-exposed group. Best performing campaign among school advertisers.Recommendation on.

• Reported to VP, Marketing, managed team of 8 and budget, shifting to digital and reducing print costs by 30%. Required understanding of independent dealer historical reliance on print catalogs and strategy with.
• Held customer-facing role for digital initiatives at Walmart, Target, Staples, Quill, Office Depot OfficeMax, Grainger, leading wholesalers and national and regional independent dealers.
• Devised promotional strategy, sales tools, CRM and ongoing communications to activate and engage Sales and generate demand increasing dealer engagement by 200%.
• Developed efficient process for implementing and updating robust digital content on dealer and retailer websites including marketing copy, product attributes, images, related products, videos and.

• Designed UI and managed product data population and updates in global Product Information System (PIM) and Content Management System (CMS).
• Contributed to design of four brand websites, project managed content assembly.
• Built and launched self-service portal for access to product content and digital assets for 5,000+ products.
• Trained and enabled national salesforce, sales support and customers while increasing staff efficiency.
• Promoted to also lead remote marketing communications professionals as part of ACCO merger with MeadWestvaco, maker of AT-A-GLANCE, Mead and Five Star brands.Recommendation from Jennifer Chu, Digital Marketing, Amazon.

Short-term assignment to introduce the transparent video ad network, Open Book Video, to publishers and Midwest advertisers to benefit from true transparency for greater insight, unique inventory, rich data segmentation, standard and custom creative ad units without any proprietary player for easy-to-launch, high-performance campaigns.

• Achieved sales goals among clients including Internet Retailer 500 multi-channel retailers and e-tailers, financial services companies and travel providers.Developed strategies and delivered personalized media programs.
• Delivered 46% increase in ROAS for ShopNBC by replacing non-personalized ads with ads customized to user preferences. Established Dotomi as client’s highest performing marketing channel.
• Contributed double-digit ROAS for Godiva during holiday period, exceeding client expectations.
• Doubled expected ROAS for Bloomingdale’s and proved branding message performs as well as offer.Recommendation from Mike Pakowski, Senior Customer Success Manager:"Cheryl is a dynamic leader with expertise in both.

Managed publisher relationships and uncovered and developed custom rich media opportunities among AOL, Advertising.com, USATODAY.com, Gannett Digital and other sites to help clients monetize online ad inventory and achieve better results for their advertisers.Achieved 140% of 2007 sales goal and met goal in 2008.Sold and executed more than 60 high-impact.

- Recruited, managed and nurtured talented account management team providing strategic digital and cross-channel program development and pre and post-sales support to Midwest Sales and clients including leading brand advertisers, retailers, direct marketers and agencies. - Oversaw more than 115 relationships and campaigns valued at $225MM with a.

- Conducted quantitative and qualitative research and identified segments with greatest opportunity.- Designed new channels, set editorial direction and developed compelling, dynamic programming. - Launched innovative Computer Camp and Computer School each drawing 100,000 participants.- Grew Classifieds traffic by 51% and revenue by 263% in eight months.

- Managed the creative development and implementation of MCI's external Web sites.- Developed interactive commerce applications for online customer service, send-a-page and music purchasing, each achieving respective traffic, repeat visitor and sales metrics.- Developed targeted banner advertising and email communications that drove significant impressions.

Branding, Merchandising and Communications:- Developed brand positioning, managed logo design and established usage guidelines for Proof Positive; an MCI Card redesign; Concert, an MCI/BT joint venture; and other products.- Led agency effort to design catalog and print advertising for 1-800-MUSIC-NOW. - Developed and executed integrated communications.

Mba, Marketing

President of the MBA Association

Ba, American Studies And Jewish Studies

Education record

Tulane Junior Year Abroad Honors Program