Over the past 35 years, Cheryl has moved through all the chairs of a small business (Vice President, then Partner, then CFO, then CEO) for a Public Relations and Marketing Agency and a Digital Marketing Agency. Her expertise has allowed her the unique experience of being on "all sides of the table". Now Cheryl is passionately dedicating her time to helping companies with their day-to-day or monthly accounting needs by freeing up top management from their accounting burdens and allowing them to focus on making their companies profitable.

Our firm is a public relations and marketing agency with a niche in food and beverage industry. We have specific strengths with local store marketing, public relations, media relations, advertising, media buying, crisis communications and digital and social media capabilities for the last 35 plus years. We increase awareness of our clients, in particular for restaurants, branded food products, food commodities and supermarket chains.After working with restaurants for many years, we know exactly how to orchestrate Local Store Marketing initiatives with franchisees and corporate-owned stores. We are bottom-line oriented and are experts at communicating marketing strategies and ROI methods that increase sales. Building relationships between corporate and individual owners takes a special skill as well as understanding both the marketing and financial aspects to your business.We do an excellent job of getting consumer messaging out nationally or in key markets/regions. We regularly engage with key editors at print publications and also have relationships with influencers in the digital media world and non-traditional gatekeepers like bloggers and social media communities to carry our client's message forward. Our execution of social media programs on Facebook, Twitter or Pinterest brings influencers and consumers into community together to create a network of brand advocates that amplify your brand voice. We tailor our programs – from 90 day-long strategic social media awareness campaigns on Facebook and planned daily tweeting on Twitter to year-long social media community management. Our crisis communications work includes every size of company from restaurants to growers to associations and is is customized based on each organization's individual need. We integrate all public relations and marketing efforts to help our clients focus on their business and allow us to do what we do best – build brands, create awareness and grow bottom line sales.

Launched in 2009, The Crush Agency was developed as a marketing company serving the Tampa Bay area of Florida, supporting companies large and small. Beginning in August 2017, The Crush Agency has combined forces with At The Table Public Relations, a PR firm with national experience and over 30 years in business and Famous Discoveries, an international product development and marketing company operating since 2004 and marketing products worldwide. The new company will operate under the name CRUSH 2.0 as a full-service marketing and web development company with a core focus on digital marketing strategies, serving corporate brands and franchises nationwide and product owners worldwide. Learn more at: www.CrushAgency2.com