Cheryl Mudd Email & Phone Number

Highland Charter Township, Mi, Us

Highland Charter Township, Mi, Us

Southfield, Michigan, United States

As Marketing Manager, I successfully implement an educational and consultative marketing approach that supports the strategic direction and brand reputation at MASSIVE: Medical and Subrogation Specialists.I copywrite and execute a range of communication strategies with our marketing campaigns, and improve brand cohesion across the company by implementing a consistent look and messaging in our signage, form templates, ads, marketing collateral, PPT decks, and social media graphics. I graphic design all marketing collateral and manage our sales and marketing portfolio.In my role, I plan all event logistics and and manage vendor relations for trade shows, conferences, and customer meetings. I spearheaded and led the successful overhaul and transition of our Customer Relationship Management (CRM) software. Using this new software, I created automated workflows for our sales and marketing department. I also facilitate ongoing CRM training for our employees.

Novi

As the HARMAN ExP Studio Project Manager, I managed the successful completion of a $300,000 event space. I scheduled and led regular punch list item meetings with the construction teams and landlord to adhere to the project timeline. I also facilitated plans for the post-construction utilization, such as the online reservation process, marketing collateral, and grand opening event planning.In my event role as the Experiential Marketing Manager, I managed the HARMAN trade show booth with $300,000 budget for 500 booth attendees that yielded an increase in sales leads and demonstrations. I successfully recruited and scheduled subject matter experts to present the technology. I also created a global event evaluation process to align event opportunities with KPIs such as target audience, event surveys, and sales leads to be used for internal event assessment, and researched and created a competitive analysis report of virtual events in the event industry designed to discover best practices and ways to incorporate into current and future events.

Farmington Hills, Mi

As a part of the team at SAE Detroit section, I managed key moving parts that make our executive conference a destination for industry thought leaders every year. From developing an event-specific mobile app, managing registration, chartering flights, and keeping the website current, to collaborating with SAE leadership and vendors to ensure that our graphics, web design, décor, and menus meet the highest standards, my role as coordinator gave me the opportunity to work on nearly every facet of event preparation and execution.As the Communications Coordinator, I published the Supercharger print mailer and online magazine that covers today’s most innovative technology and exciting vehicles. Reaching 10,000 members of the automotive engineering industry, the magazine was a product of collaboration between my department, printers, graphic designers, and contacts from a range of OEMs.

Farmington Hills, Mi

I coordinated with vendors to successfully execute event logistics such as floor plans, food and beverage, and A/V. I connected with supplier companies to secure event sponsorships and exhibits. I generated and distributed weekly emails to members, non-members, and student members, and monthly newsletter for Company Ambassadors. to advertise upcoming event and volunteer opportunities.

Detroit, Mi

I successfully produced events with budgets up to $130,000 for over 430 attendees. I researched and selected event venues, as well as recruited and supervised up to 60 volunteers. I developed strong relationships with clients and event committees and regularly led meetings to discuss and plan upcoming events.

Novi, Mi

I managed the trade show and conference which had a budget of up to $400,000 for 350 attendees. I requested quotes and selected companies for audio/visual, entertainment, security, and transportation. In my communications role, I maintained and updated the website and social media and also created collateral material such as newsletters, e-mail blasts, and press releases.