I have a passion for "building" things, there is a satisfaction knowing that I'm capable of developing something from my own hands - both physically and metaphorically speaking. Driven by a desire to be enlightened, how things work are what get me thinking and tinkering most of the time, which pushes me to learn continuously. And that's also how I ended up in the digital marketing field, where a mix of creative and logical thinking coexist at the same time to build campaigns that are effective. With this passion at heart, I have helped our clients implement numerous effective campaigns via storytelling and neuro-marketing, which speaks directly to our clients' target audiences in words that are relatable, so that brand conversations can finally ensue.My knack for data and numbers complement my creative mind to make marketing more persuasive and measurable for our clients, and with this skill alone I have helped our clients attained ROAS as high as 25x from digital advertising.The same passion and desire also pushes me to venture into the world of technology, because being able to build something worthwhile in this world is what inspires me to keep learning and growing. I envision a future of seamless offline and online integration achievable through the Metaverse, which is now in its nascent phase, but the full potential when realised would be immense for the world.NCount is the result of trying to materialise this vision, a vehicle aimed towards long-term R&D that I can use to build up the future I envision.