Experienced Marketing Operations Executive with a passion for optimizing processes and driving efficiency, all while keeping budgets on track. I love collaborating with teams to align on big-picture goals and to make marketing strategies work seamlessly. Known for my creative problem-solving and curiosity, I’m dedicated to building and developing strong, high-performing teams. I thrive on leading initiatives that boost productivity and deliver real results, always aiming to create a culture of continuous learning and improvement.Skills:Leadership - Empowerment - Collaboration - Inclusivity - Credibility - Consistent - Operational Efficiency - Budget Management - Communications - Agility - Solution Oriented - Project Management - Developing High Performing Teams - Innovation - 2d & 3d Production - Attention to Detail - Talent Retention - Process Design
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Senior Vice President, Marketing OperationsBath & Body Works 2022 - 2024Columbus, Ohio, United StatesSpearheaded digital and in-store marketing strategies, enhancing workflows and analytics while leading cross-functional teams. Managed team of four direct report and 40+ total reports. -
Vice President, Marketing OperationsBath & Body Works And White Barn 2018 - 2022Columbus, Ohio, United StatesChampioned retail marketing initiatives across 1600 locations, ensuring seamless campaign rollouts and communication. Managed team of 3 direct reports and 20+ total reports. -
Assoc. Vice President, Marketing CommunicationsBath And Body Works 2016 - 2018Columbus, Ohio, United StatesCoordinated retail marketing communication to all stores, worked cross-functionally to improve in-store customer experience through pilot programs. Managed team of 3 direct reports and 15+ total reports. -
Director, Visual CommunicationsBath & Body Works 2009 - 2016Columbus, Ohio, United StatesDrove the execution of visual merchandising strategies across all retail channels, ensuring a cohesive and impactful customer experience in every location. -
Sr. Manager, Visual CommunicationsBath & Body Works 2006 - 2009Columbus, Ohio, United StatesManaged the development and execution of store communication strategies. Focused on driving efficiency through enhanced tools and streamlined processes. -
Manager, Visual CommunicationsBath & Body Works 2003 - 2006Columbus, Ohio, United StatesLed the development and implementation of store merchandising communications, ensuring effective messaging across diverse store designs. Focused on improving execution and operational efficiency. -
Visual Communications CoordinatorBath & Body Works 2000 - 2003Columbus, Ohio, United StatesSupported the development of store merchandising communications, ensuring the accurate creation and timely product of materials each month. -
Visual ManagerThe Finish Line 1990 - 1999
Cheryl O'Brien Education Details
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Business Administration
Frequently Asked Questions about Cheryl O'Brien
What is Cheryl O'Brien's role at the current company?
Cheryl O'Brien's current role is Collaborative Leader | Passion for Coaching & Development | Curious | Process Driven | Efficiency Expert | Growth Mindset.
What schools did Cheryl O'Brien attend?
Cheryl O'Brien attended Kent State University.
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Cheryl O'Brien
Founder & President | Technology Consulting & Low Voltage Design | Board Member Of Multiple Associations - Speaker - AdvisorGreater Minneapolis-St. Paul Area4charter.net, tmc-1.com, tmc-1.com, tmc-1.com2 +195247XXXXX
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4gmail.com, mslgroup.com, ogilvypr.com, ogilvy.com
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