Cheryl Perisic Email & Phone Number

Prior Lake, Mn, Us

Greater Minneapolis-St. Paul Area

- Optimize Life Time's email and mobile communication strategies, increasing revenue and engagement from these channels.- Lead the utilization of our email platform, Salesforce Marketing Cloud, including data architecture, Journey Builder and cross-channel communications.- Responsible for Life Time's acquisition and retention email strategies, which has outperformed goals in my time here. - Understand the needs of the business to identify and recommend opportunities to meet revenue goals for the category and enterprise.- Responsible for segmentation strategies to increase relevancy, messaging, and revenue potential.- Work in partnership with our in-club, website, social, and print channels to identify a data-driven, cohesive marketing strategy.- Partner with our data analytics team to provide results analysis that drives impactful momentum and learnings.- Partner with our creative agencies to drive best practices and ensure brand consistency is met.- Lead a team of highly-driven individuals to succeed in their careers and achieve enterprise goals.

- Responsible for the new loyalty program including development of the value proposition, program launch to 4,000 salons, and ongoing support and execution.- Accountable for key program goals: increased retention, incremental service and retail sales, data collection and email acquisition.- Developed member communication strategy to drive key behaviors, including 15+ new email touch points, website strategy and print collateral.- Partner with Operations to drive membership and data collection through stylists/salons. Results surpassed forecast – membership goal exceeded and data/email collection doubled.- Key contact in transition to a new centralized data center and loyalty engine, creating a single data warehouse for the first time at Regis.- Manager of the SMS program including messaging creation, execution and overall strategy.

- Key department liaison to define goals and implementation of CRM initiatives including optimized guest experience, visits/revenue and communications.- Launched POS database to over 2,000 salons in six brands that increased customer data capture by 25% in one year.- Developed turn-key email process that allowed a single point of contact to manage, create, execute and analyze dynamic/personalized emails for over 20 brands.- Interpreted guest research and business intelligence into communication strategies that optimized engagement and brand loyalty.- Main contact for the transition and implementation of new email service provider.

- Responsible for acquisition and retention strategies to generate growth and build customer loyalty for the Starwood Preferred Guest (SPG) loyalty program.- Responsible for a multi-million dollar budget to increase new enrollments at hotels. Results: highest-ever percentage increase YTD, beating projected growth.- Developed marketing strategies based on client’s business objectives and leadership goals.- Led the interactive, creative and data analytics teams in the development of a new web experience – including site architecture/user flow, wireframe and creative, and KPI/site metrics.- Developed turnkey process for the monthly email with 100+ points of dynamic content that deployed to over a dozen audience segments. Overall revenue increase of 10% YOY.- Accountable for the member acquisition strategies. Under my guidance, increased acquisition over goal by 3%, helping the program reach its highest-ever active membership.- Developed the go-to-market strategies, creative execution, and communication plan for the internal acquisition incentive program reaching over 10,000 employees.- Worked at the Starwood Hotels corporate office as a marketing manager consultant from Jun 2010-Jan 2011.

- Managed cross-functional teams and implemented strategic marketing programs.- Developed brand identity, positioning, and go-to- market strategy.- Managed the content for a field sales intranet website.- Analyzed campaign results, KPI and market research to inform future initiatives.- Increased agency billings 39% on key client account.

Education record

Lead The Way Executive Training Program

Education record