Provided virtual and in-person event planning and production solutions to individuals, organizations and businesses. Offered complete project management for ongoing events as well as single productions. Implemented creative, audio/visual, interactive experiences for guests while utilizing experiential marketing initiatives to increase exposure and strengthen brand identity. Successfully budgeted, obtained sponsorship and managed marketing, promotions, PR and web development for events. Hired and managed all teams to ensure seamless execution on event days. Curated national, international and local artists for developing site-specific and/or theme-based work. Worked with schools and organizations to assist in art programming, curriculum development and art education as a means to inspire, connect and create.

Publisher of the award-winning visual development book series, “Eye Games for Baby” as well as Alphabet Baby and limited edition contemporary wall art for babies and young children. Responsible for distribution and business development, as well as the recruitment and training of teachers for sensory and discovery workshops for caregivers and babies at libraries and community centers.

Hired, trained and led onsite teams for Imagine Exhibitions' immersive walk-through exhibits. Successfully collaborated with village officials to secure necessary permits prior to launch, ensuring Imagine Exhibitions’ compliance and smooth operations. Strategically recruited key personnel, notably the Assistant General Manager and a dedicated Guest Experience Team for the Westfield Old Orchard’s site. Set and executed operations, productivity goals, positive guest experiences, and employee engagement. Designed and implemented a training program for new hires, centered on delivering exceptional customer service and enhancing guest relations. Ensured the health and safety of all guests, team members, the venue and assets, and provided expedient responses to issues and inquiries. Communicated pertinent information with key stakeholders, and provided daily, weekly, and quarterly reports as required. Authored a comprehensive operating manual, providing a structured framework for operational excellence at subsequent sites. Under my leadership, the exhibitions achieved high standards of service and operational efficiency, contributing to their success within the Chicagoland area.

Spearheaded all marketing initiatives for Sound Investment AV's family of brands, including Moonlight Studios' Chicago and NYC event spaces and the company's proprietary virtual event platform. Implemented marketing strategies which increased brand awareness and drove customer acquisition. Collaborated closely with the executive team and internal departments to align marketing initiatives with overall business objectives. Managed the creation of content for posts, landing pages, emails, site launches and sales assets. Effectively increased SEO keyword rankings through the continual creation of relevant, compelling website content. Managed the implementation of targeted online advertising campaigns, and planned social media content calendars across platforms, resulting in a significant increase in impressions and site visitors. Tracked and analyzed marketing performance metrics, and stayed on top of marketing trends to maintain a competitive edge.

Implemented a community development program and CRM during the pre-launch phase of Del’art while working with galleries and professional artists to educate them on NFTs, smart contracts and the blockchain. Developed individualized strategic plans to launch artists’ NFT careers while staying true to their brand image.

Created and implemented art projects for children ranging from 3-12 years of age. Taught drawing basics, painting, collage techniques and sculptural art while fostering creative thinking and problem solving. Implemented art awareness and appreciation into the class experience as well as fostering a sense of individuality for each child in their artistic journey.

Nurtured young artists through individualized art instruction - in both private and semi-private settings. Planned and led small group workshops. Provided one-on-one guidance and direction in skill development of many art forms including drawing, composition, painting, collage, sculpture and installation. Worked with students to develop their unique talents and interests and to think creatively and critically throughout the art-making process. Clientele included families, corporations, organizations as well as private and charter schools of Chicago.

Provided strategic marketing guidance and planning for membership acquisition and retention programs using both traditional methods as well as Internet and email marketing while maintaining continuity across all channels. Implemented programs for identifying new segments, performed multi-variable testing, monitored email recipients’ behavior, and managed reporting of results. Continuously created subgroups for customized campaigns based on consumer behavior and multi-variable test findings. Provided direction for effective and compliant copy and creative.

Planned, developed and oversaw all subscription marketing for seven titles, including direct mail, online efforts, email campaigns, events and partnership programs. Implemented cross-channel marketing, A/B split and variable testing initiatives for all efforts. Provided creative direction and worked closely with internal and external teams to ensure seamless execution. Continuously sought out new avenues of growth, improved programs as necessary and tracked and maintained web presence.

Formed ongoing cooperative marketing partnerships within the industry while implementing harmonious online, direct mail and alternative marketing campaigns for Futures. Introduced and supervised the launch of Futures Online while sitting on the board of BPA's Digital Taskforce Committee. Planned subscription acquisition and retention programs, including direct mail, bind-in, inserts and targeted renewal promotions to guarantee subscriber base. Wrote, designed and developed marketing and sales material. In charge of newsstand sales, list management and lettershop coordination.

Conducted manual auditing tests to ensure the accuracy of information being claimed by publishers of more than 2000 magazines. Consulted clients on industry procedures and edited copy for subscription acquisition efforts including order cards, promo materials and telecommunications to ensure all guidelines were met.

Maintained media schedules and budgets for radio and television stations in over ten markets for top clients such as Wrigley and Dodge. Demonstrated negotiation and buying skills through order placement of commercials and the reallocation of clients' dollars in the form of make goods - many valued at over $2M per spot.

Provided copywriting and design for marketing collateral. Organized and executed preliminary steps leading up to events, including acquisition of sponsorship, training of volunteers, and creation of games and contests. Attended and oversaw activities on event days.