Cheryl Rave Email & Phone Number

Burbank, California, United States

 Manage Burbank Water and Power (BWP) Marketing sponsorships, track budget, coordinate invitations to City leaders, process grants and coordinate marketing assets for events. Produce Awards event hosted by Burbank Chamber of Commerce on BWP Eco-Campus, coordinate communications with clients, BWP Departments, City officials, AGMs, and General Manager. Analyze accounts and backlogged paperwork to develop procedures that streamline processing HR documents, past travel and expense receipts, outstanding invoices, and sponsorship applications and grants.

Burbank, California, United States

• Maximized marketing potential by crafting 200+ metadata synopses for film and television titles, including branding, proofreading, and creative writing to entice viewers without spoilers. Consulted legal teams and guilds for clearances. • Screened all seasons and episodes and synthesized content to create snappy, succinct summaries (1000, 350, and 75 character counts) for streaming services (e.g., Hulu, Disney+) per contracted delivery date. • Engaged 10-member project team while navigating WFH requirements by facilitating weekly Zoom meetings.• Partnered on strategy and implementation for content metadata, from origination through distribution.• During this stretch assignment I jumped into the metadata side of Disney's streaming business, quickly learning how to navigate, maintain and create content in multiple library databases. Honed copywriting and research skills.

Burbank, Ca

• Managed administrative operations for Marketing, Creative, and Branding’s SVP, 4 VPs, and 50 team members.• Transitioned team to WFH during COVID-19, avoiding disruption to on/off-air marketing and promotional assets. Digitally outfitted creatives and editors with proper equipment, IT interface, and video conference training.• Streamlined collection of marketing assets for weekly creative review and approvals by establishing dedicated shared drive for editors/producers; improved on-time delivery by initiating bi-weekly alerts to notify shareholders of deadlines.• Analyzed current brand and promotion initiatives to advise creatives on competition and trends and facilitate improvements to program product development and marketing plans.• Produced team-building events that strategically orchestrated new team member interactions and engagement.• Managed multiple team relocations working with Disney Corporate Real Estate - managing office allocation spreadsheets, floor plan layouts, and equipment moves.• Coordinated team trip to Disneyland, including organizing smaller networking groups, hiring private tour guides, and arranging catering to encourage better working relations between teams.• Contributed to rebranding project during transition of network from ABC Family to Freeform. - Collaborated with SVP to secure stakeholder insights; orchestrated brainstorming sessions to build new network identity, logo, and brand statement; partnered with creative team to develop assets and promos. - Sourced and negotiated furniture, managed $10K budget, coordinated designers, and created pitch presentation. - Conceptualized and led reception event to acclimate employees to newly branded office space, including balloon arch, selfie station, mixer games, tours, and catering; ensured alignment with new brand colors and image.

• Supported SVP of Corporate Brand, Franchise, and Customer Relationship Management by managing meetings, travel, invoices, expense reports, and purchase orders; interacted with high- level executives’ offices daily.• Designed PowerPoint and Keynote presentations to convey brand strategy to CEO, executives, and global stakeholders.• Enabled cross-functional communication of key business drivers, direction, and goals, improving inter-divisional progress on Brand and Franchise initiatives.• Planned and facilitated global conferences/events, including mobilizing international team of 100 to gathering points in Burbank & Anaheim, CA and partnering with hotel and convention staff to resolve any room, tech, or catering issues.

Partnered with SVP in staffing and restructuring efforts to create a more effective budgeting and forecasting organizationFacilitated new hires set-up, managed department office footprint and movesSupported SVP of M&A in administrative details in sale of the Mighty Ducks hockey franchise

Supported SVP and VP in special project focused on Investor Relations and Public RelationsDuties include daily interaction with high-level executives’ offices, scheduling meetings and business trips, and maintaining daily calendarResearched and tracked Disney Fan websitesOrganized confidential materials and presentations for TWDC Board meetings including presentations dealing with succession planning

Fine art gallery specializing in oils, sculpture, paintings and other forms of contemporary art. Discover artists, Curate bi-monthly shows; produce Opening Night events; marketing and advertising; design/maintain website; create mailings, manage business.

New York & Los Angeles

Developed integrated event marketing strategies and programs for industry leaders such as Warner Bros., WBTV, BAF-Berlin Animated Film and The Sundance Film FestivalSuccessfully produced large scale charity and commercial events domestically & internationally Project managed all aspects of production, logistics and event staffingCreated multi-media marketing platforms that included "sizzle reels" and promotional spotsHired and managed large teams of up to 70 employeesManaged budgets, accounts payable & accounts receivableDemonstrated excellent interpersonal skills with C-level executives, A-list talent, their management, line staff and vendorsSourced and negotiated contracts and terms with vendors and sponsorsNational Tour Site Coordinator for corporate funded 16-month, 50-state tour of 20,000 sq. foot multimedia educational exhibit celebrating the 200th anniversary of the Bill of Rights.Liaise with local and state businesses and organization to promote and staff event including Opening ceremonies, as well as, recruiting and training 100s of volunteers.

Mfa, Producers Program, Film, Tv & Digital Media

Bfa, Theater