As Adjunct Professor for Belmont's Massey School of Business, I enjoy teaching Marketing Management for the second year MBA students. The bright minds of today are our leaders for tomorrow. Effective marketing depends heavily on careful planning and the precise execution of those plans. Healthcare Marketing involves creating, communicating and applying traditional marketing principles and theories alongside science-based strategies to prevention, health promotion and health protection. In short, marketing is everything involved in creating an exchange between a buyer and a seller.

At Read & Associates, our goal is to assist our clients in building brands that not only resonate with their consumer base but includes analysis and planning on how the brand is positioned in the market. The success of any strategy depends on the skill of the strategists and their imagination and ability to revitalize brands. An extensive history in working with HCA, a leading Healthcare company, provides the experience to revitalize health brands, make connections and build relationships.

Vice President of Marketing and Public Relations for HCA's TriStar Division with responsibilities for a staff of 50 marketing and Public Relation professionals including call center agents. Provided strategic marketing and PR support to 30+ facilities reporting through a matrix organization to CEOs across different divisions.