Cheryl Samarasinghe

Cheryl Samarasinghe Email and Phone Number

Program Producer @ SXSW Sydney
Sydney, NSW, AU
Cheryl Samarasinghe's Location
Sydney, New South Wales, Australia, Australia
Cheryl Samarasinghe's Contact Details

Cheryl Samarasinghe work email

Cheryl Samarasinghe personal email

About Cheryl Samarasinghe

I specialise in strategic, end-to-end event production and project planning. With over 17 years' experience, my expertise includes overseeing cross-functional teams and collaborating closely with clients and vendors to bring unique event visions to life. Whether it’s coordinating event logistics, or sourcing top-tier speakers, I manage every aspect of event production with precision.I’m passionate about bringing innovative ideas to life and thrive in environments that challenge my creativity, leadership, and organisational skills. Whether it’s an intimate gathering or a large-scale corporate event, I am committed to delivering exceptional results that exceed expectations.

Cheryl Samarasinghe's Current Company Details
SXSW Sydney

Sxsw Sydney

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Program Producer
Sydney, NSW, AU
Website:
sxswsydney.com
Employees:
116
Cheryl Samarasinghe Work Experience Details
  • Sxsw Sydney
    Program Producer
    Sxsw Sydney
    Sydney, Nsw, Au
  • Powerhaus Events
    Director
    Powerhaus Events Dec 2024 - Present
    Sydney, New South Wales, Australia
    As a Founder and Director of Powerhaus Events, I am committed to delivering innovative, high-impact experiences across every stage of an event—from concept to completion. Whether managing complex logistics, sourcing world-class speakers, or designing cutting-edge programs, we seamlessly bridge the resource gaps in your team, leveraging our expertise to create events that inspire and engage your audience while enabling you to focus on your core business.With over 17 years of experience in strategic event production, I have worked across diverse industries and a wide range of events, including major summits, roadshows, international study tours, and VIP retreats.I am fortunate to collaborate with some of the industry’s top event specialists and leverage the power of AI to streamline operations, enabling our human intelligence to focus on strategy, creativity, and delivering customer excellence.
  • Pwn
    Event Programming Lead
    Pwn Sep 2024 - Present
    Australia
    As a full-time contractor with PWN, I am focused on delivering a series of high-quality programs for the network and its members over the next six months. My contract concludes in March 2025, after which I will be available for new opportunities and projects.
  • Pwn
    Head Of Programming & Events
    Pwn Jan 2021 - Sep 2024
  • Pwn
    Programming Manager
    Pwn Dec 2020 - Jan 2021
    Sydney, New South Wales, Australia
    PWN is an international, independent membership organisation for individuals and families of significant wealth. We offer a safe and confidential environment for members to share knowledge, experience and make connections.Through significant conversations, we strive to make wealth meaningful for our members, their families and the wider community, including investments, philanthropy and family relationships.In my role as Programming Manager, I work in collaboration with the Executive Director, Membership team and Operations Director for program, creation, development and management of our in-person and online events.
  • Momentum Media Pty Ltd
    Senior Event Producer
    Momentum Media Pty Ltd Apr 2017 - Mar 2020
    Sydney, Australia
    Across Australia’s professional and financial services sectors, Momentum Media plays an integral role delivering insightful market intelligence via multiple platforms, including digital, events, social, print, broadcast and research. Working within the award winning events team, I am responsible for the production and delivery of conferences, international study tours and professional development events across all product lines including mortgages, financial advice and wealth management, accounting, law, superannuation and SMSF plus property investment and real estate.
  • Anziif
    Event Producer
    Anziif Feb 2016 - Apr 2017
    Melbourne, Australia
    ANZIIF is a leading insurance industry membership organisation in the Asia-Pacific region. Its mission is to lead and engage industry through education and the promotion of professional standards, enabling members to achieve their career and corporate aspirations.As Events Producer, I am responsible for developing and delivering the Events Strategy at ANZIIF. Leading the Australia and New Zealand Events team, I work in partnership with industry leaders to develop from concept to production, plan and deliver events conducted for the insurance and finance industry. This includes linking ideas, conceptualising and delivering events in the most optimal form for our clients. This role works closely with internal stakeholders (in particular with marketing and sales) to ensure events run seamlessly and align with ANZIIF's objectives.
  • Retailglobal.Com
    Events & Marketing Manager
    Retailglobal.Com Mar 2015 - Feb 2016
    Melbourne, Australia
    PeSA is the leading national conference for small, medium & large online sellers, who make up the vast majority of the Australia (and AsiaPac) e-commerce market.This year sees the launch of the first International show in the US, ThinkGlobal Retail. I am responsible for executing the events and marketing strategy for both events, including on-site management at each conference. Tasks include: - Handling and executing venue, A/V, exhibitor contracts- Liaising with contract partners : A/V, exhibition furniture hire, hotels,- Budget Management including P/L- Organising the charity gala dinner, welcome drinks and closing drinks for the event- Coordinating volunteer program for volunteers onsite- Producing weekly newsletter to database- Managing all social media accounts (Facebook, Twitter, Google+, LinkedIn, Instagram)- Managing and executing email marketing campaigns- Managing Facebook (using Power Editor) advertising- Managing weekly blog posts (3x a week)- Overseeing design of all marketing and event collateral (web banners, magazine ads, brochures, etc)- Managing all partner marketing initiatives with media partners, exhibiting companies, and speakers- On-site delivery of events in Australia and US For more information about the PeSA Internet Conference and ThinkGlobal, please visit: http://www.internetconference.com.au/http://www.thinkglobalretail.com/
  • Sterling Publishing Pty Ltd
    National Event Manager
    Sterling Publishing Pty Ltd Feb 2013 - Feb 2015
    Sterling Publishing is a growing media company. It focuses on specialist vertical markets including the mortgage, finance, real estate and property sectors. Business networking events and awards functions are an essential component of Sterling Publishing’s continued growth and development.As well as business building events for Australia’s mortgage and finance brokers, Sterling Publishing has launched several industry award ceremonies with the Australian Lending Awards, Australian Broking Awards and Australian Real Estate Awards.In my role as Event Producer, I am responsible for: Growing and improving the current suite of events Planning and managing all events across the business from conceptualisation and initial brief through to implementation and post eventCoordination and fulfilment of marketing strategies and media plans associated with event promotionsSupporting the sales team and administration of sales contracts and invoicesEstablishing and developing strong relationships with event stakeholders, suppliers and partners.Recruiting high level speakers Ensuring budgets are set and metMeeting all logistical needs of the events
  • 3 Pillars Network
    Network Director
    3 Pillars Network Apr 2007 - Jan 2013
    Sydney, Nsw
    3 Pillars Network is part of the Knowledge Media Group. Through event services it aims to create a leading knowledge network on sustainability and resilience in Australia. As Network Director, I was responsible for: Directing and overseeing the production and delivery of all content for the network including large conferences and events, member lunches, peer exchange programmes, webinars, newsletters and online resources and ensure financial targets were metDeveloping, producing and managing the delivery of content (including major events) according to the project timelineProducing and managing marketing content and promotion of the event, assisted by a co-ordinatorEnd to end event management of all major projects Coordinating and overseeing pre-event preparation (venue sourcing and booking, liaising with caterers and onsite contractors etc.) On-site event management (including management of staff and volunteers) Maintaining and leveraging relationships with key stakeholders (advisory committee, sponsors, key influencers, marketing partners, venue contacts)Sourcing and recruiting high level speakers and personalities Financial management of the network including project and overhead budgetsEnsuring sponsorship targets were met in conjunction with the Sponsorship ManagerStrategic decision-making with regard to new events, content and member services in consultation with the Managing DirectorPost-event analysis: generating post event reports and feedback surveysAssisting in speaker and sponsor liaison, before and after each conference I have been with the company (formerly Dealers Group Pty Ltd) for nearly 6 years. During this time, I have produced and managed over 40 sustainability events including conferences, exhibitions, seminars and technical workshops.
  • Foreign And Commonwealth Office
    Civil Servant
    Foreign And Commonwealth Office Jul 2004 - Jan 2007
    London, United Kingdom
    In my position at the British Foreign and Commonwealth Office, I was responsible for: Assistance to the Head and Deputy Head of a key unit within the EU Directorate Department Event Co-ordinator. Responsible for organising all of department meetings/functions and events in the UK and overseas, Informal Receptions Co-ordinating visits programmes for high level international officials to the UK Liaising with a range of stakeholders at all management levels and including Senior Diplomats, Dignitaries and Politicians Providing onsite event support at senior meetings and large International functionsCoordinating overseas/UK travel and accommodation Organising arrangements for meeting rooms, catering external and internal venues Secretarial support: word processing briefs, submissions and minute takingDiary management Updating and managing 'Work in Progress' reportsEscorting visitorsDrafting lettersDealing with telephone enquiresResource management: Department travel and entertainment budget of £120,500

Cheryl Samarasinghe Skills

Marketing Strategy Event Management Marketing Advertising Event Planning Sponsorship Time Management Newsletters Event Producing Marketing Communications Public Relations Strategy Corporate Events Social Media Strategic Planning Social Media Marketing Sponsorship Sales Email Marketing Management

Cheryl Samarasinghe Education Details

Frequently Asked Questions about Cheryl Samarasinghe

What company does Cheryl Samarasinghe work for?

Cheryl Samarasinghe works for Sxsw Sydney

What is Cheryl Samarasinghe's role at the current company?

Cheryl Samarasinghe's current role is Program Producer.

What is Cheryl Samarasinghe's email address?

Cheryl Samarasinghe's email address is ch****@****ail.com

What schools did Cheryl Samarasinghe attend?

Cheryl Samarasinghe attended Kings College London.

What skills is Cheryl Samarasinghe known for?

Cheryl Samarasinghe has skills like Marketing Strategy, Event Management, Marketing, Advertising, Event Planning, Sponsorship, Time Management, Newsletters, Event Producing, Marketing Communications, Public Relations, Strategy.

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