In my role, I crafted comprehensive partner and sales strategies in the Microsoft space to align with company goals. Identified target markets, segments, and key partner accounts to optimize sales efforts. I recruited and trained top-tier entry-level talent across various sales roles. I set clear partner and sales targets, quotas, and KPIs for performance evaluation. Moreover, I stayed abreast of industry trends and technologies to maintain competitiveness. I collaborated with other departments to align partner and sales efforts with company initiatives. I advocated for partner and customer needs to inform product development. Worked with finance to develop accurate sales forecasting.Key Achievements:• Drove a 253% increase in first-year revenue and set the company on track to grow sales by 24% in the second fiscal year while driving sales and partner strategy.• Spearheaded establishment of sales and partner departments along with a partner program from inception as Vice President of Partner Development and Sales.• Fostered culture of empathy and responsiveness across partner and sales organizations.• Leveraged technology to streamline operations and boost productivity.• Recognized and rewarded top achievers, while addressing underperformance proactively.• Established performance metrics and conducted regular evaluations.• Provided feedback to marketing teams for optimizing lead quality.

In my previous role, I managed channel conflicts, resolved customer concerns, and set clear objectives for a channel alliance program focused on expanding market reach and entering new segments. I aligned goals with strategic priorities, evaluated partners based on key criteria, and defined a compelling value proposition. I collaborated on joint business plans, identified co-investment opportunities, and monitored ROI to optimize resources. I also established KPIs, conducted performance reviews, and fostered a culture of transparency and continuous improvement.Key Achievements:• Drove revenue growth in Microsoft ERP by executing channel sales strategies and enhancing partner relationships.• Set criteria for selecting and onboarding referral partners.• Communicated alliance benefits through strategic narratives.• Implemented governance and risk mitigation strategies, ensuring compliance.• Leveraged emerging technologies to innovate and differentiate.• Built a collaborative channel alliance program that drove growth and value creation.• Nurtured partnerships to maximize revenue opportunities.• Spearheaded initiatives to enhance sales and technical proficiencies.• Developed a program targeting the ERP vertical, leading to significant revenue growth.• Achieved a 75% increase in channel partner sales within a year and a 13% increase in FY 2014 after 35% growth in FY 2013.

I fostered strong relationships with key customers, delivering executive-level service characterized by effective communication and deep product/service knowledge, leveraging upselling and cross-selling techniques to optimize revenue streams. I selected by leadership to spearhead testing of innovative customer tools, showcasing trusted expertise and forward-thinking capabilities. I crafted sales roadmaps and action plans spanning multiple phases to surpass corporate performance expectations.Key Achievements:• Boosted territory revenue through assertive sales tactics and targeted customer acquisition initiatives, engaging in proactive customer prospecting and tailoring solutions to meet client needs.• Directed cross-functional teams to refine processes and workflows, drive sales productivity enhancements, optimize operational efficiencies, and bolster contract closure rates.• Enhanced efficiency and effectiveness of business development endeavors by pioneering lead prequalification process.• Created and implemented groundbreaking sales strategies to identify and nurture revenue-generating partnerships.

Senior Inside Sales Representative, Conest Software Systems, Manchester, NHSales Representative, Lion Labels Inc., South Easton, MANew England Regional Sales Manager, Control Solutions Inc., North Branch, NJSenior Inside Sales Representative, Winco Identification, Nashua, NH