Cheryl Graham Email & Phone Number

Eden Prairie, Minnesota, Us

Fort Worth, Tx, Us

Responsible for the oversight and execution of the Mid-West office and National Accounts for Market Solutions • Support the needs of National Account retailers; effectively use knowledge of customer and market to successfully solve business challenges through consultative techniques• Further develop and maintain key vendor relationships by collaboratively developing and implementing strategies and tactics that result in further growth• Leverage company capabilities of product and brand development, data and analytics, retail activation and full suite of marketing services to most effectively deepen the relationship with retail partners and key vendors• Provide strategic direction and activation of new business development• Foster a team culture that others want to be a part of• P&L

Saint Cloud, Mn, Us

Responsible for developing and implementing strategies to align grocery store brands with the company's overall corporate brand strategies and objectives. Develop aggressive innovation in the placement, position and marketing of new items as well as ensure the execution of sales, merchandising and marketing plans, programs and campaigns necessary to achieve sales and profit goals while maintaining and building strong relationships with Topco.

Minneapolis, Mn, Us

Oversee strategic planning and execution for promotion and signing, develop innovative solutions to challenges, collaborate cross-functionally with multiple levels. Optimize +$50M budget, oversee global production team including performance management and hiring, accountable for brand and compliance standards.• Developed and oversaw implementation of expense optimization plan that delivered a $27 million cost avoidance during 4th quarter• Reinvented workflow to enable 40% of work to transition to India and created the ability to support new business needs with existing resources • Introduced secondary messages on in-store marketing that grew sales by 11%, developed business requirements and brand standards to maintain quality

Minneapolis, Mn, Us

Led the planning and execution of national multi-media marketing campaign, accountable for largest marketing spend and allocation of budget and media plan. Led the development of private label brand packaging in partnership with internal and external partners. Wrote creative briefs, attended consumer research sessions, resolved conflicts, managed project execution, met deadline and budget goals.• Reinvented the toy catalog to compete with category killer by distributing it in mass, emphasizing price, integrating coupons and creating kids' wish lists• Delivered break through Black Friday early morning wake-up call with stars Heidi Klum, Darth Vader and others which resulted in major unpaid publicity• Developed and implemented the first vendor managed packing process for owned brands resulting in multi-million dollar expense avoidance

Minneapolis, Mn, Us

Responsible for frozen food P&L, identified trends and developed private label products, planned promotional strategies and pricing to meet margin goals and maximize trade dollars, owned vendor negotiations and visual merchandising. Led inventory management team with accountability for $100M inventory, open-to-buy and instocks. Responsible for hiring, developing, coaching and motivating talent.• Identified trend and developed product and marketing plan for launch of owned brand frozen fruit smoothie blends that, due to their success, continue to be sold today • Organized and lead the first vendor fixture consolidation for major cosmetic reset resulting in exceptional store feedback and positive sales impact• Through sales and instock analysis and proactive planning, grew holiday sales for the baking category by 50%