Hi! I am Cheryl Lai, a penultimate student from NTU, Art Design and Media, where I specialise in Visual Communications. As a designer, I enjoy integrating illustrations and branding, to create inspiring visual stories and creative solutions. Flexible and always ready to learn, my projects range from fun and bold, to serious and elegant. Branding, packaging, UI/UX, typography and social media content are just some of the skills I have developed.​​​​​​​I enjoy and believe in the process of experimentation, creation and getting my hands dirty. In the same spirit, I have started up an online store where I create and sell merchandise of my illustrations, world wide. This includes product sourcing, testing and creation of items such as vinyl stickers, sticker sheet, acrylic keychains and handmade clay goods. Being the sole person behind this shop, I am also responsible for packaging, shipping, branding, ideation, social media marketing and more - all of which I highly enjoy the challenge and learning process of! My portfolio and website: www.cheryllai.myportfolio.com/workwww.pigeoncrafts.com