Cheryl James Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

The main aspects of the role are to support the three BD Managers to ensure that all of the scheduled events for each of the BD plans are organised, managed and come in on, or below, budget. The role requires close working relationships with the BD Executives. Specifically this role will encompass• Extracting all events from the BD plans and creating a rolling monthly programme (to be available on firm's intranet)• Working alongside the facilities team on in-house event delivery • Taking a brief from the BD teams for each event in terms of location, type of event, likely numbers, target audience, budget, catering, layouts• Producing and sending invitations using Vuture VX, managing responses and queries• Sourcing merchandise as required and assessing budget need• Attending all events and sourcing additional event support as required, particularly in regional offices• Ensuring required collateral is available for events • Conducting analysis from all events, for example:o Recording/measuring who is invited, who accepts and who actually attends each of the major eventso Evaluating attendance by our key clients/contacts and their job titleso Running gap analysis as to who of our key contacts (from our key clients) never, or infrequently, attend anythingo Monitoring non-invited attendeeso Assessing the ratio of knowledge based versus corporate entertainment eventso Preparing reports based on feedback forms• Orgainising speaker rehearsals with learning and development for seminars, particularly for Associates.• Considering ways of adding additional value to events• Building and maintaining a library of event venues• Researching potential for outsourcing for major events (eg partner conferences), with external event management companies and developing relationships• Set and maintain events best practice across the firm

Marketing Coordinator/Database Assistant – Penningtons Manches, St PaulsA medium sized commercial and private client law firm. Reporting to: Client Relationship ManagerKEY RESPONSIBILITIES• Reviewing, amending and appending data on CRM system• Inputting and enhancing new client information into InterAction• Daily review of the Data Change Management (DCM) inbox to monitor & accept or reject changes ("tickets") made to data and lists by users• Generating regular and ad-hoc reports from InterAction providing information on data integrity, quality and DCM ticket statistics• Conducting ongoing online and telephone research related to erroneous or incomplete contact data, including contact status, duplicated records, missing or undeliverable e-mail addresses and incorrect mailing addresses• Assisting with the cleaning and migration of information held by individuals or within practice areas• Implementing data review projects on an annual and ad hoc basis• Maintaining an ongoing list of local networking events, publicising these events to fee-earners and partners and responding to queries about these events• Updating the intranet with copy supplied• Producing hard copy and PDF versions of internally produced fact sheets• Undertaking target/referrer research, including sourcing contact details for InterAction• Updating mailing and targeting lists on Interaction• Supporting the Business Development Manager with planning of events and updates• Assisting with hard copy mailshots as required• Additional responsibilities include the management, scheduling and implementation of e-mail updates using the firms emarketing solution, eMerge and ReAction ServerKEY ACHIEVEMENTS• Developed thorough knowledge of Penningtons systems and meeting ticket management targets• Successfully planned schedule for 2012 e-Updates, and consistently meeting deadline for mailings

KEY RESPONSIBILITIES• Interpreting the BD plans to create a rolling monthly/quarterly programme • Taking a brief from the BD teams for each event in terms of location, type of event, likely numbers, target audience, budget, catering, layouts• Attending all events and sourcing additional event support as required • Working with external organisations/agencies as appropriate • Managing invitations responses and keeping all interested parties up to date• Establishing regular communications channels in the business • Sourcing merchandise as required and assessing budget needs • Ensuring all required collateral is available for all events • Creating and communicating a calendar of all 'major' sporting and cultural events in the UK• Conducting analysis from all events for the BD teams• Manage event and distribution of all tickets (e.g. debentures and season tickets) - rugby, football, cricket, tennis, etc. • Reviewing and enhancing existing events processes on a continual basis• Managing a library of event venuesKEY ACHIEVEMENTS• Successfully planned and managed the two largest corporate entertainment events attended by over 400 key clients and partners• Managed entries in Chambers and Legal 500 which resulted in an increased ranking in 13 categories over two years

KEY RESPONSIBILITIES• Research, develop, implement and manage the annual programme of events with budget responsibility of £175,000• Develop a sponsorship programme in association with key Investor and Public Relations organisations including exhibiting at their events• Manage launch of new products, including production of literature and sales collateral and supporting promotional campaigns and launch events• Design and produce promotional campaigns including direct mail e-mail and advertising material, resulting in over £200,000 in revenue.KEY ACHIEVEMENTS• Successfully managed a product specific direct mail campaign which resulted in over £185,000 in sales in six weeks• Managed annual programme of seminars, conferences and events ranging from small breakfast briefings to corporate events for over 200 people which generated over £250,000 in revenue.• Managed the launch of new media monitoring product including advertising and direct mail campaigns, literature production, sales collateral and the launch event itself, resulting in over £100,000 of sales within the first month

Ma, Marketing Management

Business Studies, Business Studies