Cherylanne Thomas Email & Phone Number

United States

Las Vegas, Nv, Us

Nashville, Tn, Us

Nashville, Tn, Us

Recognized by Cvent for being the #1 hotel in the country out of 250 hotels for sales team top metric performance. • Responsible for overseeing 14 person sales, marketing, and revenue optimization team with less than 20% turnover.• Manage brand, asset manager and owner relations.• Annual revenue metrics on pace for 2023 - 96,500 room nights; $46MM in revenue.• Continuous outpace comp-set STR metrics with a 107% YTD index.

• Responsible for overseeing 17 person sales, catering, conference services and revenue management team, guest experiences producing $27MM revenue.• Managed brand, asset manager and owner relations. • Charged with and succeeded in turning revenue deficit around to producing a positive group and catering pace compared to STLY and exceeding budget.

Chicago, Us

Responsible for overseeing a 12-person sales and revenue management team producing $23MM revenue.• Exceeded total room revenue budget and delivered $2MM over STLY.• Moved RevPAR market position to 2 from 5 in 14 months. • Moved Trip Advisor position to 2 from 13 in 14 months.

Mclean, Virginia, Us

Hotel Sales Marketing Association International

Responsible for overseeing 17-person cluster sales and revenue management and producing $75MM revenue.• Created and implemented marketing initiatives for multi-unit food/beverage franchises including Dunkin Donuts, Freshens, Starbucks, as well as Marriott Mayo Clinic and independent restaurant outlets.• Led the multi-unit quality excellence team for cluster hotels and Mayo Clinic partnership, implementing standards and operating procedures under the discipline of the Malcolm Baldrige criteria. Improvements and results are monitored through guest social media and survey metrics.

Bethesda, Maryland, Us

Multi-Unit Westin Resorts, Spa and Casino• Developed cluster sales force infrastructure by working closely with each resort, developing cross-selling presentations, sales strategies and prospecting methods and opportunities. Achievement for both properties called for 20 and 25% revenue increase from previous year. YE projections are being forecasted at 17 and 21% with largest impact of success coming from group segment room night pace and ADR increase. Market recovery forecast at 4.2%. • Founded concept and created “Waterfront Collection at Lake Las Vegas” as a resort destination marketing initiative promoting three resorts 1000 luxury tier guest rooms, 225, 000 square feet of indoor/outdoor event meeting space.• Assumed accountability for “turn around” hotel positioning, revenue generation and yield improvement through the development and implementation of appropriate strategies.• Worked with the hotel Executive Committee to ensure quality product delivery, design products and concepts to improve the customer experience, and maximize revenue and profit.• Managed the Strategic Sales Revenue Planning process to support sales strategies, performance measurement and linkage to the goals in the hotels' business plans. • Monitored competitor practices, monthly STR and diagnostic tools in order to understand competitor trends and refine hotel sales and marketing strategies accordingly.

Prior to resort sale (now flagged as a Hilton), oversaw marketing and sales for 55,000 sq. ft. resort meeting space, 349 guest rooms, spa and casino.•Re-branded and re-opened hotel without the benefit of a pre-sell period. Positioned hotel for financial success with 65% OTB group booking pace shifting market mix to 65% Group and 35% Transient. 2012 revenue goal; 65% occupancy $139.12 ADR increasing 2011 figures 10% and 26%, respectively.•Led a sales team of 17 managers (five managers in remote key market segment locations), two marketing managers, a PR, data-mining and social media agency toward 2012 financial success: procure $12M in room revenue, $3M in banquet revenue, $1.2M in spa sales.• Managed a $1.9M marketing budget and strategic partnerships with Casino, DMC and 20,000 sq. ft. spa.

Bethesda , Md, Us

Recruited to open and establish new regional sales office; providing marketing and business development expertise to increase sales and membership satisfaction.• Implement and oversee membership services program with asset value of $22.4M in membership sales and $1.7M annual dues contribution. Coordinate membership and sponsored guest events, create affinity partnerships and strategic partnerships to increase regional membership sales. • Create and execute marketing plan and initiatives to increase regional membership base 18% to $26.8M in 2011. • Oversee the formation and meetings of a membership advisory, real estate marketing professional and affinity partner panel for the purpose of receiving feedback on the development and implementation of program initiatives to increase membership sales and membership experience satisfaction score card ratings.

Mba, Marketing And Finance

Advance Graduate Courses, Professional Development And Leadership Training