Cherylanne is a forward-thinking, intra-perineurial marketing and sales evangelist with 25+ years of experience in building, restructuring, and transforming hospitality brands into profitable entities. In addition, Cherylanne has:• Been awarded 2023/2024 Recognition by Cvent for two brand hotels as being the #1 hotel in the country out of 250 hotels for sales team top metric performance.• Desire for the challenge and then satisfaction that only underperforming and new build assets offer.• Global sophistication as evidenced by currently serving owners that rank in the top five private equity firms worldwide as by assets under management.• Luxury experience as Executive Director of Sales and Marketing with the following independent resorts and brands o Sunseeker Resorts, an Allegient Airlines Resorto Conrad Hotel & Waldorf Astoriao Grand Hyatt Hotels & Resortso The Langhamo Ritz Carltono Fairmont Hotels & Resorts• Highly successful in recruiting and retaining top-flight performers in addition to coaching out those, if inherited, that are less than top-flight personnel.• Proven ability to be highly effective with a broad bandwidth of constituents from hourly associates to high-end event planners and their clients.• Rare and wide bandwidth that far exceeds traditional Executive Director of Sales and Marketing responsibilities including but not limited to executing quality standards in Guest Service operations and other front of the house departments. • Fearless mind that is not afraid of creating and implementing new initiatives that may fail.• Possess an unrelenting commitment to Quality Excellence in the sales and marketing departments and overall, as demonstrated by becoming certified as a Malcom Baldrige Quality Award examiner. • Positive reinforcer of those on her teams that inspires top flight performance.• Nearly tireless work ethic accompanied by boundless, yet in control, energy. • Lastly, and most importantly, a proven track record that creates positive double-digit revenue percent growth, well in excess of one million dollars in net operating income year over year.