Cheryl brings 30 years of sales and marketing experience to her role as President of PMA Brethour Ottawa. Prior to joining the company, Cheryl held senior positions with major international and domestic corporations. She launched new developments, brought new products to market, and crafted and executed digital marketing strategies to acquire and retain customers. She was a key member of the development team for the highly successful Minto@Lansdowne project and managed the marketing launch of numerous other Minto high-rise and low-rise projects. Working with Bramalea earlier in her career, she managed the marketing launch of the high-profile World Exchange Plaza, and upon its completion managed the retail component of the development. Cheryl’s support and commitment to the Ottawa builder and developer community is expressed through her active and enthusiastic participation in industry events and client engagements. Each year she presents a new home market review and outlook at the Greater Ottawa Home Builders' Association’s (GOHBA) annual Sales and Marketing Hello Goodbye event. Cheryl also serves on GOHBA’s Sales and Marketing Committee where she takes part in organizing the annual Sales and Marketing Awards (SAM) and GOBHA’s Housing Design Award Gala. Cheryl is also a member of Urban Land Institute (ULI) and is a licensed Real Estate Broker. Cheryl is data-driven and customer-centric, with a focus on delivering value and an excellent customer experience for her clients and their end customers. She encourages, inspires, and mentors teams to improve communications, diligence, and professional performance. In her role at PMA Brethour in Ottawa, Cheryl leads and manages the sales and research divisions in the office. The research division is Canada's only comprehensive and accurate source of new home and condo data in the Ottawa region. Her market knowledge and expertise allow her to advise and assist clients through pre-construction planning, branding, product design, and sales and marketing.