Cheryl Butler

Cheryl Butler Email and Phone Number

Digital Marketing Director @ Crowe
Nashville, TN, US
Cheryl Butler's Location
Nashville, Tennessee, United States, United States
Cheryl Butler's Contact Details
About Cheryl Butler

I am an expert at activating complex marketing strategies, processes, and people skills to create evolution initiatives and optimization strategies that any team, at any company, can successfully execute. With a laser focus on innovation and data-driven decision-making, I specialize in defining and supporting transformations and teams that deliver results.

Cheryl Butler's Current Company Details
Crowe

Crowe

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Digital Marketing Director
Nashville, TN, US
Cheryl Butler Work Experience Details
  • Crowe
    Digital Marketing Director
    Crowe
    Nashville, Tn, Us
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  • Crowe
    Web Strategy And Experience Leader
    Crowe Apr 2022 - Present
    Chicago, Illinois, Us
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  • Northwestern Michigan College
    Adjunct Instructor - Web Design / User Experience
    Northwestern Michigan College Jan 2017 - Present
    Traverse City, Michigan, Us
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  • Transunion
    Director Of Web Marketing Operations
    Transunion Jun 2021 - Apr 2022
    Chicago, Illinois, Us
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  • American College Of Chest Physicians
    Sr. Director, Marketing, User Experience & Membership
    American College Of Chest Physicians Jun 2020 - Jun 2021
    Glenview, Il, Us
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  • American College Of Chest Physicians
    Director - User Experience, Optimization & Mobile
    American College Of Chest Physicians Feb 2016 - Jun 2020
    Glenview, Il, Us
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  • Human Capital Media
    Digital, Marketing, Technology Manager
    Human Capital Media Feb 2015 - Feb 2016
    Chicago, Illinois, Us
    Senior Manager responsible for Marketing, Digital, Design and Technology staffs. - Led teams responsible for the design, production, and marketing of three (3) print and digital magazines each month. - Implementation of marketing technology systems to better manage and grow audiences. - Oversee Audience Development, Lead Generation, Email Marketing, SEO/SEM Strategy, Marketing Analytics- Agency and partner management.- Budgeting, recruiting, and staff management.
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  • Zurich North America
    Enterprise User Experience
    Zurich North America Nov 2012 - Feb 2015
    Schaumburg, Il, Us
    - Implement cross-company standards and processes for aligning user experience strategies.- Lead contract interaction designers and analysts in creating exceptional user experiences for complex transactional business platforms.- Educate stakeholders, business analysts and developers on interface and interaction best practices.
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  • American Electric Power
    Lead Usability Analyst - Consultant
    American Electric Power Nov 2011 - May 2012
    Columbus, Oh, Us
    - Consult on development of strategy and tactics for growth of UX Team. - Curriculum development to aid acceptance and understanding of UX by business owners. - Team development and resource planning.
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  • Be Exposed, Llc
    User Experience Consultant
    Be Exposed, Llc Feb 2007 - Feb 2012
    Develop digital and Inbound strategies and tactics.- Lead teams of designers and analysts; use coaching and mentoring to enhance skills.- Interface development: responsive, mobile. - Optimization (A/B, multi-variate) testing, analytics reviews, competitive analysis.- Develop understanding of business and corporate strategies and how they can be supported through the online user experience.
  • Cengage Learning
    Manager Of Marketing Services
    Cengage Learning 2010 - 2011
    - Managed the Marketing Digital Development and Design Team, including creative, usability, metrics and development direct reports- Ensure best practices in usability, design, implementation and measurement.
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  • Thomson Reuters
    User Experience Lead
    Thomson Reuters Feb 2010 - Dec 2010
    Toronto, On, Ca
    - Develop user interfaces for eccommerce and subscription sites.- Perform usability testing.- Implement and monitor analytics.
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  • General Motors
    Digital Marketing Manager (Contract/Publicis)
    General Motors Jan 2002 - Feb 2010
    Detroit, Michigan, Us
    • Measure effectiveness of marketing and communications programs and strategies• Manage design, development, maintenance and support of site and applications• Manage call center interaction• Perform training for customers and internal users
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  • General Motors
    Project Manager - Dealer Integration (Contract/Ajilon)
    General Motors Jun 1999 - Jan 2002
    Detroit, Michigan, Us
    GM Exchange/GM-dealerworld.com - General Motors• Oversee development of suite of dealer-facing web applications and portal• Develop requirements, use cases, architecture documents• Develop training materials and deliver training to end-users• Institute operating practices including change management
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  • Johnson Controls
    Digital Project Manager
    Johnson Controls 1994 - 1999
    Cork, Ireland, Ie
    • Manage web development team; supervise a staff of developers.• Analyze data on customer preferences, needs, and usage habits• Intranet/web site implementation, management, marketing and training• Publish and control company quality (QS9000) documentation and business processes• Presented with Johnson Controls Chairman's Award for cost savings associated with Web Development
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Cheryl Butler Skills

User Experience Web Analytics Digital Strategy E Commerce Seo User Interface Design Web Development Information Architecture Strategy Usability User Experience Design Interaction Design Google Adwords Usability Testing Web Project Management Web Content Management Sem Usability Engineering Project Management Xhtml Google Analytics User Interface Css Requirements Gathering Accessibility Cms Content Strategy Html/xhtml Digital Marketing Management Analytics Mobile Devices Leadership Hubspot Marketing Automation Email Marketing Consulting Social Media Marketing Strategy Online Marketing Social Media Marketing Agile Methodologies Search Engine Optimization Marketing Data Analysis Scrum Marketing Technology Budgeting Sql Tableau Bigquery Team Management Cross Functional Team Leadership Google Tag Manager Data Studio Dataprep Performance Metrics Scaled Agile Framework Strategic Planning

Cheryl Butler Education Details

  • Michigan State University
    Michigan State University
    Educational Technology
  • Academy Of Art University
    Academy Of Art University
    Web Design & New Media
  • Davenport University
    Davenport University
    Marketing - Ecommerce & Web Development Specialties

Frequently Asked Questions about Cheryl Butler

What company does Cheryl Butler work for?

Cheryl Butler works for Crowe

What is Cheryl Butler's role at the current company?

Cheryl Butler's current role is Digital Marketing Director.

What is Cheryl Butler's email address?

Cheryl Butler's email address is cm****@****net.org

What is Cheryl Butler's direct phone number?

Cheryl Butler's direct phone number is +122452*****

What schools did Cheryl Butler attend?

Cheryl Butler attended Michigan State University, Academy Of Art University, Davenport University.

What skills is Cheryl Butler known for?

Cheryl Butler has skills like User Experience, Web Analytics, Digital Strategy, E Commerce, Seo, User Interface Design, Web Development, Information Architecture, Strategy, Usability, User Experience Design, Interaction Design.

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