Cheryl Chotrani Email & Phone Number

Washington, Dc, Us

San Francisco, California, Us

Lead complex, transformational strategy engagements, partnering with executives at leading healthcare organizations to develop experience-led strategies that define the vision, metrics and roadmap to achieve desired business outcomes.

San Francisco, California, Us

Lead client engagements with marketing leaders across industries to transform Salesforce customers' businesses and brands by defining their vision, planning marketing strategies, and launching new consumer experiences with a human-centered approach.

San Francisco, California, Us

Menlo Park, Ca, Us

Led marketing strategy team focused on evaluating medium- to long-term business opportunities across product, marketing and partnerships for Meta's financial services division, and developing go-to-market strategies to support the launch of new offerings.

Menlo Park, Ca, Us

Led research initiatives to support the development of marketing strategies and campaign plans for the Facebook App social marketing team.

Herndon, Va, Us

Pebbles of Hope is a public foundation committed to leveraging media and technology to help premature babies born in underserved areas thrive through parent education. We provide funding and grants to hospitals and other non-profits serving families with premature babies in disadvantaged communities.

Minneapolis, Mn, Us

Launched a consumer insights and research practice for GoKart Labs, a digital innovation agency that uses collaboration and human-centered design to help companies of all sizes invent, make, market, and transform. The company is also an active incubator, applying its methods and team to launch its own businesses and support start-ups in the education, healthcare and financial services sectors.

Arlington, Virginia, Us

Led the consumer insights function at PBS which collects, analyzes and distributes consumer intelligence throughout the PBS organization to assist in the development of corporate and marketing strategies. Custom research projects included a consumer journey mapping study consisting of ethnographic research across the country to understand the ways in which PBS and its local stations can strengthen engagement among viewers and donors.

Arlington, Virginia, Us

Managed global brand strategy and oversaw the development of a new brand architecture as well as the development and enforcement of brand guidelines globally. Led the development of launch strategies, product positioning and messaging frameworks to support the company’s corporate rebrand and expansion into new product categories, including children's literacy and brain fitness.

New York City, Ny, Us

Oversaw the rollout of the Syfy rebrand across all international markets, and advised global offices on the development of all creative brand materials. Identified, negotiated and launched Syfy Ventures initiatives internationally in social gaming, publishing and filmed entertainment to further extend the Syfy brand.

New York, Ny, Us

Managed cross-functional teams responsible for the strategic analysis and execution of key projects for the Emerging Markets department, which oversaw the wholly owned and licensee businesses of MTV Networks International across Central and Eastern Europe, the Middle East, Africa and India.

Dubai , Ae

Tecom Investments is the private investment arm of the Dubai government with investments in real estate, media, telecom and energy. In my role as Principal Consultant - Media, I managed strategy and business development activities for all media-related entities of Tecom Investments, including Arab Media Group, 3 media industry investment parks, a regional communications firm and the Dubai International Film Festival.

Dubai , Ae

Conducted strategic planning, business development, research and performance measurement for Arab Media Group (AMG) and each of its 8 business units. Evaluated business development opportunities for AMG across media sectors, prepared business plans, negotiated commercial terms with potential partners and presented proposals to the investment committee for approval.

Completed a 10 month consulting assignment for the industry association of Jordan's garment sector as part of the Emerging Markets Development Advisers Program (EMDAP). Managed all marketing and communications activities, including website development, sector research, planning of garment exhibitions and international trade missions, the creation of marketing collateral, distribution of an electronic news bulletin and public relations campaigns.

New York, Ny, Us

Managed all product marketing communications for American Express @ Work, an e-servicing tool for corporate clients to manage their American Express Card programs online.

Master Of Business Administration (Mba), Media Management

Mia, International Affairs

Ba, Communications

Education record