With over 20 years of experience in the global media and tech sectors, I am a director of business strategy at Salesforce, where I lead client engagements to transform their businesses and brands by defining their vision, developing product roadmaps, planning marketing strategies, and launching new consumer experiences with a human-centered approach. Previously, I led a marketing strategy team at Meta that evaluated and developed business opportunities and go-to-market plans for Meta's fintech and commerce offerings. I also have extensive experience in strategic planning, business development, and research for leading media companies such as NBC Universal, MTV Networks, and PBS. My global experience in these and other roles extends across Latin America, Europe, the Middle East, and the US. In addition to my corporate career, I am the founder of Pebbles of Hope, a non-profit that helps premature babies thrive through parent support and education. I am passionate about using insights and innovation to create positive social impact and drive growth. I also hold a dual master's degree in business and international affairs from Columbia University.