Cheryl Chua Email & Phone Number

Singapore

Singapore

Singapore

Singapore

Together with another designer, we conceptualised and designed the brand identity for How Are You, Really?, a pioneering health communication campaign in Singapore that aims to empower youths to provide support to close others with depression. Design and production of all campaign collaterals were also spearheaded by us including social media content, print design, motion graphics, illustrations and the campaign's Instagram filter. Aside from design, I was also responsible for formulating creative campaign strategies and managing media buying. I also proposed and executed various campaign publicity efforts such as guerrilla marketing strategies and promotional events. The 13-week long campaign achieved tremendous success in raising knowledge levels about functional support and depression. The campaign also saw exemplary achievement in encouraging the number of youths who engage in deeper conversations about depression with their close others. The health communication campaign also gained significant digital traction and media coverage, yielding a PR value of over $100,000. Content produced also saw exceptional levels of organic engagement.

Singapore

As a Design & IT executive, I proposed, created and executed the design direction for the 13th edition of an annual fine arts festival alongside 3 other designers on the team. The Design Committee worked together to ensure artistic consistency in the curation and production of both print and digital promotional collateral for Perspectives Film Festival 2020. My main responsibilities during the festival included the creative conceptualisation and design of promotional collaterals such as the festival poster and festival booklet. I also conceptualised and produced the key visual for the 2020 festival. Additionally, I assisted in the ideation and design of social media content as well as festival merchandise. Other key responsibilities include proposing and designing website wireframes while liaising with a web developer as well as managing the customised website, domain and technical troubleshooting.

Singapore

As an Accounts Executive, I managed client accounts and served as the main liaison between agency creatives and clients. Some clients I had worked with include: TikTok, Workforce Singapore, National Parks Board and the National Council of Social Service.Besides managing client accounts, my responsibilities also included conceptualising and producing creative content, as well as formulating advertising strategies for clients across various communication platforms – both print and digital. I am also responsible in assisting in the planning and execution of marketing and advertising campaigns.

Singapore

Programmed the Wee Kim Wee School of Information and Communication 2018 Freshmen Orientation Programme for over 200 incoming freshmen from conception to completion in a team of four. Aside from creating and executing the programme, our responsibilities also included coordinating all logistical aspects of the event and designing contingency plans for the four-day student initiated programme.

Bachelor Of Communication Studies, Advertising, Distinction

Activities and societies: WKWSCI CI Club Social Subcommittee Member, 2017 WKWSCI Freshman Orientation Programme Programmer & Logistics.

Semester Exchange Programme, Communication And Media Studies

As part of a 6 months long Spring Semester Exchange Programme, I took up the following courses: • Advanced Research Methods • Digital.

Singapore-Ministry Of Education Integrated Programme, Singapore-Cambridge Gce 'A' Levels, Biology, Chemistry, Mathematics, Economics, Rank Point 87.75/ 90

Activities and societies: River Valley Photography Club, 2015-2016 Economics Overseas Experiential Learning Programme to Hong Kong, 2016