Cheryl Coupe Email & Phone Number

Portland, Or, Us

I'm a writer/editor and senior marketing communications strategist who brings a unique focus on audience that helps my clients connect with their prospects and customers. My clients are typically B2B companies with complex technology and long sales cycles. I help them focus their messages, define objectives, and develop creative ways to communicate to a range of demanding audiences. With extensive, senior-level experience, I excel at interactions with C-level executives across the organization, from the corner office to engineering to sales.I have extensive experience in lead generation, public relations, and sales support, which helps my clients target prospects more effectively and drive the sales process. I write short-form (advertising and social media copy), ongoing (blogs, webinars, email marketing, case studies), and long-form (ebooks, white papers, and articles), for online and print. I also develop strategy and create presentations and ghost-write editorial, social media, and op-ed content for company thought-leaders.With a background that includes senior marketing positions within high-tech organizations and agencies, as well as on the other side of the desk as a magazine editor, I bring unusually rich insight to writing projects.

Portland, Oregon Area

Senior content developer and client liaison for technology PR and communications agency. Lead messaging and positioning strategies and develop compelling content plans for clients with complex technologies and selling propositions. Provide content and messaging direction for media relations team. Research and write highly targeted content for web sites, white papers, sales collateral, contributed articles, lead generation, trade show/conference support, and email campaigns. HCI is a B2B agency serving clients globally, specializing in robotics, industrial automation, cybersecurity, embedded systems, enterprise solutions, and other technologies.

San Francisco Bay Area/Portland Oregon Area

Planned, developed, researched, wrote, edited, and managed up to 26 online and print publications across the gamut of embedded computing topics. Publication focus ranged from chip technologies to software, vertical markets to application types, boards and systems to interfaces and protocols.Coordinated content with dozens of embedded technology vendors. Hired and managed production assistants and coordinated all production activities, including layout and design for articles, magazine content, magazine covers, online newsletters, and email campaigns.Provided strategic input to publisher for new magazine launches and online design and development.

Managed and built boutique technology communications agency with business partner. Hired and managed account services employees. Developed and implemented business plan.Provided strategic marketing services to a broad range of high-tech clients. Helped executives fine-tune corporate strategy, developed complete marketing plans, managed branding efforts, launched products and initiatives, and managed ongoing PR, advertising, lead-generation and content marketing activities.

Managed public relations and investor relations for embedded computer manufacturer. Managed external agencies, launched products and initiatives, developed content for web site and sales support as well as contributed editorial and press material. Hired and managed marketing assistants and writers as well as external creative resources.

Managed public relations for multiple Microsoft business units, including hardware division, fonts, and operating systems. Coordinated with internal Microsoft teams. Hired, managed, and mentored account assistants, writers, and creative resources.

Master Of Fine Arts (Mfa), Writing

Bachelor Of Arts (Ba), Math & French (Double Major)