Cheryl Dobbins Hege Email & Phone Number

High Point, Nc

• Develop, execute and manage marketing brand strategy in the home furnishings industry for exhibitor communications, print and digital media campaigns, direct mail, signage, trend programs, activations, events, presentations and annual budget. • Marketing liaison for internal cross-department communication and team building.• Cultivate and nurture relationships with tenants as their marketing partner. • Oversee on-going website updates and improvements. • Evaluate ROI/performance of print and digital campaigns, and recommend changes/enhancements.

High Point, North Carolina

• Cultivate internal communications through multiple channels including corporate intranet, blogs, digital collaboration tools, email and print collateral to keep employees informed about company performance, brand strategies and goals, employee engagement opportunities and industry news while measuring results through Google Analytics.• Increase employee retention, morale, engagement and camaraderie through the development and oversight of an intranet site, employee recognition program, department spotlight program, wellness rewards program, interactive large and small-scale events and Town Hall meetings on an on-going basis, and during three major organizational restructures.• Collaborate with executive team and management on presentation development and coach for live and digital presentations, events and Town Hall meetings to ensure a flawless execution.• Developed and oversee corporate uniform program and website while assisting employees and managing vendors.• Track, analyze and measure results for all programs and implement improvements for greater future success.• Adhere to and audit a departmental budget of over $140K, and seek opportunities reduce expenses to increase the company’s profit. • Recruit new talent based on goals and budget established by department heads.• Manage United Way campaign and encourage employee participation, while consistently exceeding contribution goals by 5-15% each year.

High Point, Nc

• Developed and managed measurable strategic branding, marketing and public relations campaigns to increase customer acquisition and retention to increase ROI and evaluate success.• Developed effective targeted B2C messaging and marketing collateral utilizing CRM tools, social media, blogs, direct mail, events, print, digital, radio, TV and billboards. • Established and managed annual sales incentive program to engage and motivate sales team through quarterly events, presentations, awards and reward top-performers with an annual international trip.

High Point, Nc

• Planned and managed large and small-scale events for internal and external customers to increase morale and trust, reinforce corporate brand and to participate in community events as a good corporate steward.• Managed over 25 simultaneous projects to ensure strict deadlines and corporate and regulatory guidelines were met while staying within or under budget.

High Point, Nc

• Created and oversaw target B2B, B2C and direct branding, digital and traditional marketing, and public relations campaigns for external customers to increase brand awareness and drive sales utilizing social media, trade media, press releases, events, digital, broadcast, cable, radio while tracking analytics to improve ROI.• Developed content and design for internal and customer websites to increase brand awareness and increase traffic and conversions by site optimization, SEO, PPC, display ads while measuring results through Google Analytics. • Directed and produced video and photography projects used for TV, events, promotions, public relations and corporate training to drive brand awareness.• Coached clients for media interviews to ensure key talking points and professionalism were conveyed.•Served clients in home furnishings, non-profit, community development sectors.

Greensboro, North Carolina

• Devised strategic media buys and B2C marketing plans exceeding a budget of $2M in seven markets for 21 automobile dealerships to increase revenue of each entity through broadcast, cable, digital, radio, print, direct mail, POP materials and billboards. • Oversaw over 20 events and trade shows per year to increase brand awareness and create customer loyalty.• Streamlined department workflows by creating and implementing process improvements.

Winston Salem, Nc

• Organized fundraising events and promotions including the Hospice Hope Run and Hospice Hope Classic to achieve budgetary goals and raise awareness of organization.• Managed committees of over 50 volunteers for events and projects to ensure success.• Developed new sponsor relationships and generated publicity through broadcast, cable, radio and print for events and increased revenues by 10%.• Created communications to engage and motivate employees, and external communications to raise awareness of services provided and meet annual fundraising goals.

Greensboro, Nc

• Established new business and expanded existing client sales by assessing B2B clients’ trade show/marketing needs and provided unique solutions including custom-designed exhibits, event planning, promotional materials, and trade show logistics including show services, I&D and asset management to grow revenue for both the company and clients.• Provided cost comparison analysis, ROI and researched industry trends for clients to ensure clients’ success.• Utilized and maintained propriety CRM system.• First place in annual sales contest among 300+ colleagues worldwide for the most sales of a specific product category.

Fairfax, Virginia

• Managed the Corporate Communications team responsible for the development of comprehensive internal and external communications, government proposals, contract deliverables, presentations, press releases, marketing collateral and corporate website to increase brand awareness and maintain brand consistency. • Established and audited annual marketing plan and budget exceeding $100K, and sought opportunities reduce expenses. • Coached all levels of staff on presentation skills to gain confidence and effectively present content.• Planned and oversaw internal corporate events and promotions for over 500 people to engage employees and increase retention, morale, loyalty and performance.• Formerly Computer Based Systems, Inc.

Certificate, Digital Marketing

SEO, PPC, Paid Search, Paid Ads, Social Media Marketing (Facebook, Twitter, Pinterest, LinkedIn, etc.), Mobile/SMS, WordPress, Blog, Email.

Associate Of Arts, Computer Information Systems

Activities and Societies: Graduated Cum Laude Dean's List