Cheryl Debelis, Mba Email & Phone Number

Wilmington, Massachusetts, United States

▪ Execute portfolio of programs, monitoring and driving scope, schedule, and cost performance▪ Maintain program rigor and execution while empowering and motivating team members to achieve program objectives▪ Establish strong customer relationships with TSA and other key customers ▪ Identify program risks and opportunities; drive risk mitigation and opportunities actualization▪ Hold Program Management Reviews (PMRs), controlling financials (bid, ATC, ETC, EAC, prior EAC, etc.)▪ Give direction to IPT (Integrated Product Team) for execution and drive to root cause of program issues and ensure corrective actions are taken

Tewksbury, Massachusetts, United States

Acquired L3 SDS in May 2020

Tewksbury, Massachusetts

Acquired by Leidos in May 2020

Tewksbury, Ma

Woburn, Ma

Developed messaging and strategy for entire range of security products, including EDS, ETD, Checkpoint CT, MMW, and X-Ray. Leverage messaging into new sales tools, ads, signage, press releases, and presentationsCreated dynamic models as tools for sales to demonstrate the value proposition, throughput, and cost of ownership of L3’s security productsOrganized, designed, and carried out product training for global sales team. Worked across the organization to increase communication between product line and salesLed strategic planning process for the $400mm segment. Defined objectives and manage team of cross-functional department leaders to align technological roadmap with market needs. Worked with Executives to develop business plan for the segment for 3-5 yearsConducted meetings with customers and distributors internationally to solicit Voice of the Customer feedback Championed creation of Annual Operating Plan (AOP) for the segment for 2018-2022. Worked cross-functionally to ensure projections are in line with market opportunities and product development timelinesNamed as Top Performer for 2017

Wilmington, Ma

Increased brand recognition, distributor and customer engagement, and market presence while driving profitability of explosives trace detection and services business. ETD revenues grew from $3mm to $60+mm for 2016 (+1665% in 5 years) as a direct result of market penetration strategy and execution.Led strategic planning process for the company. Defined objectives and initiatives; managed team of cross-functional department leaders to align technological roadmap with market needs. Developed business plan for the company for 3-5 yearsLeveraged market intelligence, VOC inputs to create compelling value propositions while demonstrating how the products address customer pain pointsDeveloped model and CIM package to position company for acquisition (L3 acquired in Jan 2017)Following department headcount reductions in 2015 from 4 to 1, maintained department goals/objectives while continuing to grow the businessDrove various product management activities, including conceptualizing a new product, its go-to-market strategy, releasing the product via the company’s ECO (Engineering Change Order) processCreated and drove branding and messaging, including sales and PR strategies. Wrote, edited, managed approvals and schedules and disseminated final releasesSuccessfully managed launch of new corporate websiteDesigned collateral including datasheets, advertisements, whitepapers, case studies, technology notes, application notes, as well as booth materials, business cards, and PowerPoint templatePlanned, organized, and executed various events, including trade shows, investor events, and customer nights worldwide. Managed show budgets, logistics, travel, shipping, lead analysis, and show analysisDeveloped strategy/messaging; managed direct email campaigns, video, and social media initiativesManaged team of marketing assistants and interns

Wilmington, Ma

Growth Playbook – corporate strategy: constructed project parameters and deadlines. Ran multi-day off-site meetings with top level management. Present strategic plan to BOD Increase brand recognition, distributor and customer engagement, and market presence while driving profitability, strategic roadmap viability, and growth of explosives trace detection and services businessEngage in competitive profiling, market segmentation and analysis. Report on emerging trends and make specific, action-oriented recommendationsDeveloped strategy/messaging; managed direct email campaigns, video, and social media initiativesLead press release process by developing messaging, writing, editing, managing approvals and schedules and disseminating final releasesPlan and execute various events, including trade shows, investor events, and customer nights worldwide. Manage show budgets, logistics, travel, shipping, lead analysis, and show analysisPrepare for earnings conference calls, including script preparation and market statistics

Merrimack, Nh

Merrimack, Nh

Londonderry, Nh

Portsmouth, Nh

Mba, Business Administration And Management, General

Scored in the 90th percentile for the national field MBA test (administered to all MBA students across the U.S.)

Ba, Economics, French

Activities and Societies: Economics honor society - Omicron Delta Epsilon French honor society - Phi Delta Pi VP of French Club in 2007.

Study Abroad During Undergrad, French Grammar, Business French