CHERYL DEMONG HUBBARD strikes the right chord in aligning a company’s vision and strategy with people, processes, and organizational culture to hit financial targets and drive profitable growth. Known for her leadership in both marketing and operations, she brings depth of experience in customer acquisition and retention strategies, brand management, and new business development, which complements her expertise in operations including project management, HR, performance management, resource management, recruiting, IT, admin, real estate, and legal. An insightful, self-aware leader, Cheri is a natural collaborator who designs and delivers company strategies that motivate teams to high levels of performance, drive marketing effectiveness and operational efficiency, and optimize customer value. Focused on continuous improvement and delivering results, her strength is in assessing risk and market requirements, managing change, and optimally positioning a company for long-term sustainable growth. A skilled and insightful leader, Cheri values the collective talents of the people who comprise her teams and facilitates their success by enabling them to execute their roles. She believes that to scale a profitable business, a company must develop the strategy, people, processes, and culture that will accelerate growth. Through disciplined execution, Cheri sets the example, articulates the corporate vision, develops the blue print for growth and enhances the value of the enterprise.
Cdh Consulting Group, Llc
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PresidentCdh Consulting Group, Llc Sep 2018 - PresentCDH CONSULTING is a client advisory business focused on providing marketing, strategy and operations consulting to high-growth companies focused on revenue expansion and profitability. Current clients include start-ups, non-profits and marketing agencies.
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Chief Operating OfficerVsa Partners May 2013 - Jul 2018Chicago, IlVSA PARTNERS, INC. is a branding and marketing firm that infuses every engagement with strategy, design, and technology. VSA's integrated approach enables clients to build business while building their brand.Cheri was responsible for company operations. She drove the firm's strategic and operational efficiencies and effectiveness throughout VSA. She built and led teams including resource management, HR, legal, talent acquisition, IT, administration, real estate, facilities, and project management. She was instrumental in establishing the firm’s strategic and operational priorities and shaping the organizational culture. She also led operational teams in scaling core capabilities, processes, systems and practices.Drawing upon her experience in strategy, marketing, operations, and project management, Cheri’s teams drove the execution of each VSA project, delivering on the firm’s promise, and creating enterprise value for VSA. Additionally, she served as a member of the executive committee and an observer on the Board of Directors of VSA, overseeing strategy, governance, financial and operational results, investments, and corporate policy, and keeping the firm on a path of consistently profitable growth. -
Chief Operating Officer And Chief Marketing Officer (Coo/Cmo)Benefitdecisions, Inc. Jan 2009 - Apr 2013Greater Chicago AreaBENEFITDECISIONS™ is a leading provider of comprehensive, integrated human resources and employee benefits consulting and outsourcing services. The firm, headquartered in Chicago, offers a robust catalog of products, needs-based consulting services and technology-driven administrative support. -
Transition Marketing ExecutiveBank Of America 2007 - 2008Following the merger LaSalle Bank with Bank of America, Cheryl spearheaded the marketing efforts for the wealth and commercial businesses. During this transition, she served as the marketing executive representing LaSalle Bank, developing and executing the marketing strategies to meet aggressive revenue growth and expense reduction targets. Additionally, Cheryl played an instrumental role in heightening brand awareness (to 83%) during the merger. Her efforts resulted in a reduction in total marketing spend by over 85%. -
Fvp Marketing Strategy At Lasalle Bank (Acquired By Bank Of America)Bank Of America Merrill Lynch (Abn Amro/Lasalle Bank Na) 2005 - 2007Chicago, Illinois, United StatesIn this position, Cheryl was primarily responsible for increasing the efficiency and effectiveness of LaSalle Bank’s marketing efforts across all of the bank’s businesses, including retail, commercial, and wealth. In improving the market strength of the bank across these sectors, she heightened the corporate brand and increased the ROI of the spend and the efficacy of each campaign. Highlights of her tenure included the identification and evaluation of growth opportunities, the creation of valid and reliable metrics and the restructuring of the creative development and review process. The latter led to a reduction of creative development cycle time by 25%.
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Cmo - Avp Marketing And ProgramsCna Insurance 2001 - 2005As Chief Marketing Officer for Covere, a CNA Business (2001-202), Cheryl launched two new businesses for CNA within six months to sell insurance directly to small and medium-sized businesses that were immediately integrated into the CNA Small Business unit with over $700 million in premium. She was also intimately involved in the marketing and business strategy for each business as well as oversight of the firm's branding and advertising initiatives. As AVP of Marketing, Strategy, and Program Business, Cherly managed marketing, sales and product development for CNA’s Property and Casualty Small Business unit, with over $700 million in premium. Cheryl effectively led large business development efforts and structured multi-tiered marketing campaigns that consistently delivered solid results on schedule and under budget. -
Director Of EcommerceGe Capital Auto Financial Services 1999 - 2001In this role, Cheryl built and managed the direct-to-consumer business model for GE Capital AFS by selling auto loans and leases online to sub-prime consumers.
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Senior AssociateMercer Management Consulting 1995 - 1999During her tenure, Cheryl, managed strategy consulting projects across a wide range of industries, primarily focusing on revenue growth, marketing, customer segmentation and management and product development.
Cheryl Demong Hubbard Skills
Cheryl Demong Hubbard Education Details
Frequently Asked Questions about Cheryl Demong Hubbard
What company does Cheryl Demong Hubbard work for?
Cheryl Demong Hubbard works for Cdh Consulting Group, Llc
What is Cheryl Demong Hubbard's role at the current company?
Cheryl Demong Hubbard's current role is Providing Thoughtful and Strategic Leadership as a Chief Operations Officer | COO | Chief Marketing Officer | CMO.
What schools did Cheryl Demong Hubbard attend?
Cheryl Demong Hubbard attended Northwestern University - Kellogg School Of Management, University Of Virginia.
What skills is Cheryl Demong Hubbard known for?
Cheryl Demong Hubbard has skills like Strategic Planning, Marketing Strategy, Mergers, Business Strategy, Financial Analysis, Business Development, Change Management, New Business Development, Integrated Marketing, Senior Executive Leadership, Business Process Management, Leadership Development.
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